D099 FINAL EXAM SCRIPT 2026 COMPLETE
QUESTIONS AND ANSWERS 100% CORRECT
◉ Business Intelligence (BI). Answer: Information collected from
multiple sources such as suppliers, customers, competitors, partners, and
industries that analyzes patterns, trends, and relationships for strategic
decision making
◉ inbound marketing. Answer: Marketing activities that draw the
attention of customers through blogs, Twitter, LinkedIn, and other online
sources, rather than using more traditional activities that require having
to go out to get customers' attention, such as making a sales call.
◉ Promotional Mix. Answer: the combination of promotional tools—
including advertising, public relations, personal selling, sales promotion,
and social media—used to reach the target market and fulfill the
organization's overall goals
◉ IMC (Integrated Marketing Communications). Answer: carefully
integrating and coordinating the company's many communications
channels to deliver a clear, consistent, and compelling message about the
organization and its products
◉ Analytical. Answer: Focus on how, include facts, give time to decide
, ◉ Drivers. Answer: Focus on what, get to point quickly, make them feel
in control
◉ Amiables. Answer: Focus on "why," establish a personal relationship,
demonstrate personal commitment, and work as a team. High
responsiveness and low assertiveness
◉ Expressives. Answer: individuals who are high on both
responsiveness and assertiveness, are animated, communicative and
value building close relationships with others
◉ customer lifetime value. Answer: the value of the entire stream of
purchases a customer makes over a lifetime of patronage
◉ Value Proposition. Answer: the full positioning of a brand - the full
mix of benefits on which it is positioned
◉ ROI (Return on Investment). Answer: the direct financial impact of a
firm's expenditure of a resource, such as time or money
◉ Agents or Brokers. Answer: negotiators who help to sell a vendor's
products, such as real estate agents selling residential and commercial
property for their clients
QUESTIONS AND ANSWERS 100% CORRECT
◉ Business Intelligence (BI). Answer: Information collected from
multiple sources such as suppliers, customers, competitors, partners, and
industries that analyzes patterns, trends, and relationships for strategic
decision making
◉ inbound marketing. Answer: Marketing activities that draw the
attention of customers through blogs, Twitter, LinkedIn, and other online
sources, rather than using more traditional activities that require having
to go out to get customers' attention, such as making a sales call.
◉ Promotional Mix. Answer: the combination of promotional tools—
including advertising, public relations, personal selling, sales promotion,
and social media—used to reach the target market and fulfill the
organization's overall goals
◉ IMC (Integrated Marketing Communications). Answer: carefully
integrating and coordinating the company's many communications
channels to deliver a clear, consistent, and compelling message about the
organization and its products
◉ Analytical. Answer: Focus on how, include facts, give time to decide
, ◉ Drivers. Answer: Focus on what, get to point quickly, make them feel
in control
◉ Amiables. Answer: Focus on "why," establish a personal relationship,
demonstrate personal commitment, and work as a team. High
responsiveness and low assertiveness
◉ Expressives. Answer: individuals who are high on both
responsiveness and assertiveness, are animated, communicative and
value building close relationships with others
◉ customer lifetime value. Answer: the value of the entire stream of
purchases a customer makes over a lifetime of patronage
◉ Value Proposition. Answer: the full positioning of a brand - the full
mix of benefits on which it is positioned
◉ ROI (Return on Investment). Answer: the direct financial impact of a
firm's expenditure of a resource, such as time or money
◉ Agents or Brokers. Answer: negotiators who help to sell a vendor's
products, such as real estate agents selling residential and commercial
property for their clients
