PUR 3000 EXAM #1
[Document subtitle]
[DATE]
[COMPANY NAME]
[Company address]
, Certainly! Here are all your questions numbered and answered:
1. **What is public relations?**
- Relationship between a company and the publics
- Reputation should be based on ethics
- Tries to do things with little to no cost because when the public knows something is paid
for, people question its credibility
2. **Why is public relations hard to define?**
- Because it is only about 100 years old and is still defining itself
- Sometimes when we say PR, we really mean one of its functioning parts
3. **What do we also call public relations?**
- Strategic communication
- Mutually beneficial
- Managerial function (Chief PR manager)
4. **What is the biggest tip in PR?**
- Tell it all, tell the truth, and tell it quickly—if you do this, then there is nothing left to tell
5. **What are the functional parts of PR?**
- Press agentry
- Publicity
- Institutional advertising
- Public affairs
- Issues management
- Lobbying
- Investor relations
[Document subtitle]
[DATE]
[COMPANY NAME]
[Company address]
, Certainly! Here are all your questions numbered and answered:
1. **What is public relations?**
- Relationship between a company and the publics
- Reputation should be based on ethics
- Tries to do things with little to no cost because when the public knows something is paid
for, people question its credibility
2. **Why is public relations hard to define?**
- Because it is only about 100 years old and is still defining itself
- Sometimes when we say PR, we really mean one of its functioning parts
3. **What do we also call public relations?**
- Strategic communication
- Mutually beneficial
- Managerial function (Chief PR manager)
4. **What is the biggest tip in PR?**
- Tell it all, tell the truth, and tell it quickly—if you do this, then there is nothing left to tell
5. **What are the functional parts of PR?**
- Press agentry
- Publicity
- Institutional advertising
- Public affairs
- Issues management
- Lobbying
- Investor relations
