WGU C219 Task 1: City Cycles Business Plan |Passed on First
Attempt |Latest Update with Complete Solution
Capstone Presenter Notes
WGU C219-Task 1
Capstone Presenter’s Notes-Task 1
Slide 1: Hello. My name is Taneisa Blue, and I am the owner of City Cycles.
Slide 2: This business plan introduces an innovative start-up that specializes
in 3D-printed carbon fiber bicycles.
City Cycle's unique approach incorporates cutting-edge technologies with
sustainable materials, resulting in high-performing bicycles designed for
environmentally conscious individuals. We are seeking $2.5 million in equity
to support the start-up's growth and continuity. This business model outlines
City Cycle's market potential to demonstrate to potential investors the
likelihood of its growth and substantial returns.
Our Mission Statement: To sustain a city of health and eco-friendly practices,
because it's all about the journey.
The objectives are:
• To Lead the industry in market share
• To Lead the industry in operating profit and income
• To be Top Rated “A”! The best company in our industry, known for
quality products and services.
, Slide 3: Our Target Segments are:
Priority 1-Recreation
Priority 2 -Mountain
Priority 3- Speed
Market and Financial Performance Analysis (Q1–Q3)
Slide 4: Within the first three-quarters, City Cycles demonstrated promising
market and financial performance. One major decision that significantly
impacted our market performance is because the targeted digital marketing
campaign utilized was effective in increasing brand awareness, therefore
wrestling in a 25% rise in customer inquiries. Also, changes made in pricing
strategy increased the business's competitiveness, thus leading to a 30%
increase in sales volume.
Slide 5: Strict cost management practices were utilized to help decrease
overheads by 15% while increasing profit margins. Also, partnerships created
additional sales, which helped our performance thus far as well.
Slide 6: SWOT Analysis
SWOT Analysis
Strengths:
● Innovative 3D-printing technology for lightweight, durable bicycles.
● Sustainable materials to appeal to eco-conscious consumers.
● Strong brand identity focused on quality and performance.
Attempt |Latest Update with Complete Solution
Capstone Presenter Notes
WGU C219-Task 1
Capstone Presenter’s Notes-Task 1
Slide 1: Hello. My name is Taneisa Blue, and I am the owner of City Cycles.
Slide 2: This business plan introduces an innovative start-up that specializes
in 3D-printed carbon fiber bicycles.
City Cycle's unique approach incorporates cutting-edge technologies with
sustainable materials, resulting in high-performing bicycles designed for
environmentally conscious individuals. We are seeking $2.5 million in equity
to support the start-up's growth and continuity. This business model outlines
City Cycle's market potential to demonstrate to potential investors the
likelihood of its growth and substantial returns.
Our Mission Statement: To sustain a city of health and eco-friendly practices,
because it's all about the journey.
The objectives are:
• To Lead the industry in market share
• To Lead the industry in operating profit and income
• To be Top Rated “A”! The best company in our industry, known for
quality products and services.
, Slide 3: Our Target Segments are:
Priority 1-Recreation
Priority 2 -Mountain
Priority 3- Speed
Market and Financial Performance Analysis (Q1–Q3)
Slide 4: Within the first three-quarters, City Cycles demonstrated promising
market and financial performance. One major decision that significantly
impacted our market performance is because the targeted digital marketing
campaign utilized was effective in increasing brand awareness, therefore
wrestling in a 25% rise in customer inquiries. Also, changes made in pricing
strategy increased the business's competitiveness, thus leading to a 30%
increase in sales volume.
Slide 5: Strict cost management practices were utilized to help decrease
overheads by 15% while increasing profit margins. Also, partnerships created
additional sales, which helped our performance thus far as well.
Slide 6: SWOT Analysis
SWOT Analysis
Strengths:
● Innovative 3D-printing technology for lightweight, durable bicycles.
● Sustainable materials to appeal to eco-conscious consumers.
● Strong brand identity focused on quality and performance.
