CMN 170V Final Exam (UC Davis) 2026 – Questions
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Terms in this set (158)
What are the characteristics of -Digital footprint
digitalization? -Timeless Time
-Death of Distance
-Poly-directionality
-Network structure
-Network externalities
-Economies of scale
-Media richness selection
-Exposure selection
-Algorithmification: A.I
What is the digital footprint? -Storage and computation convergence
-Examples: Google location tracker, video of
amazing mind reader who was able to find out
private information about people through the
internet, recording everything, justdelete.me
What is timeless time? •The social practice that aims at negating sequence
to install ourselves in perennial simultaneity and
simultaneous ubiquity
•Technology allows you to have a real time
communication with someone like through a chat or
asynchronous communication (like a forum post)
•Timeless time refers to the fact that the combination
of synchronous and asynchronous information
processing allows to negate sequences
What is the death of distance? •You can communicate with anyone around the
world, distance is no longer a factor
,What is poly-directionality? -From one to one: telephone, letter
-From one to many: radio, TV
-From man to one: election, applause
-From many to many: meetings
What is network structure? •The Internet and World Wide Web are NOT the
same, even though they are often used
interchangeably
•Social Network Analysis DOES NOT exclusively
applies to online networks like Facebook. Social
network analysis applies to all kinds of social
networks, also offline, for example when you think
about with whom to go to the movies
•There is a small average path length
In regards to network structure, who is Tim Berners-Lee
the father of the world wide web?
In regards to network structure, what Love of the like, like friendship by race or political
is homophily? blogs
In regards to network structure, what Who is in the center of the network?
is network centrality?
True or False. In regards to space of True
flows, what matters is the network
space not the geographic space.
What are the three characteristics of -Death of distance
digitalization that make up of space of -Poly-directionality
flows? -Network structure
What are network externalities? When the value of a product to the one user
depends on how many other users there are
What is positive network externalities? Positive network externalities means the more
people, the more benefit for everybody
, In regards to economies of scale, land, machines, etc.
what is a fixed cost?
In regards to economies of scale, workers, buy new materials, the more you produce,
what are marginal costs? the cheaper it gets
In regards to economies of scale, sum of all the marginal costs
what is the variable cost?
True or False. In regards to economies True
of scale, in digital products, most
costs are related to fixed costs.
True or False. In regards to economies True
of scale, digital products have infinite
economies of scale
What is media richness selection? The ability to:
-handle multiple cues simultaneously
-facilitate rapid feedback
-establish a personal focus
-utilize natural language
-High media richness: face-to-face dialogue
-low media richness: letter, email
What is exposure selection? Selectable degree of privacy and identity
What is algorithmification? •Previous tasks done by humans are now done by
algorithms and machines
•Web. 1.0 (Organizations) → Web 2.0 (People) → Web
3.0 (Semantic Web, Internet of Things)
oThings capable of predicting own behavior,
assessing own health, adaption to new environments,
coordinating distributed resources, etc.
With Right Solutions
Save
Terms in this set (158)
What are the characteristics of -Digital footprint
digitalization? -Timeless Time
-Death of Distance
-Poly-directionality
-Network structure
-Network externalities
-Economies of scale
-Media richness selection
-Exposure selection
-Algorithmification: A.I
What is the digital footprint? -Storage and computation convergence
-Examples: Google location tracker, video of
amazing mind reader who was able to find out
private information about people through the
internet, recording everything, justdelete.me
What is timeless time? •The social practice that aims at negating sequence
to install ourselves in perennial simultaneity and
simultaneous ubiquity
•Technology allows you to have a real time
communication with someone like through a chat or
asynchronous communication (like a forum post)
•Timeless time refers to the fact that the combination
of synchronous and asynchronous information
processing allows to negate sequences
What is the death of distance? •You can communicate with anyone around the
world, distance is no longer a factor
,What is poly-directionality? -From one to one: telephone, letter
-From one to many: radio, TV
-From man to one: election, applause
-From many to many: meetings
What is network structure? •The Internet and World Wide Web are NOT the
same, even though they are often used
interchangeably
•Social Network Analysis DOES NOT exclusively
applies to online networks like Facebook. Social
network analysis applies to all kinds of social
networks, also offline, for example when you think
about with whom to go to the movies
•There is a small average path length
In regards to network structure, who is Tim Berners-Lee
the father of the world wide web?
In regards to network structure, what Love of the like, like friendship by race or political
is homophily? blogs
In regards to network structure, what Who is in the center of the network?
is network centrality?
True or False. In regards to space of True
flows, what matters is the network
space not the geographic space.
What are the three characteristics of -Death of distance
digitalization that make up of space of -Poly-directionality
flows? -Network structure
What are network externalities? When the value of a product to the one user
depends on how many other users there are
What is positive network externalities? Positive network externalities means the more
people, the more benefit for everybody
, In regards to economies of scale, land, machines, etc.
what is a fixed cost?
In regards to economies of scale, workers, buy new materials, the more you produce,
what are marginal costs? the cheaper it gets
In regards to economies of scale, sum of all the marginal costs
what is the variable cost?
True or False. In regards to economies True
of scale, in digital products, most
costs are related to fixed costs.
True or False. In regards to economies True
of scale, digital products have infinite
economies of scale
What is media richness selection? The ability to:
-handle multiple cues simultaneously
-facilitate rapid feedback
-establish a personal focus
-utilize natural language
-High media richness: face-to-face dialogue
-low media richness: letter, email
What is exposure selection? Selectable degree of privacy and identity
What is algorithmification? •Previous tasks done by humans are now done by
algorithms and machines
•Web. 1.0 (Organizations) → Web 2.0 (People) → Web
3.0 (Semantic Web, Internet of Things)
oThings capable of predicting own behavior,
assessing own health, adaption to new environments,
coordinating distributed resources, etc.
