CMN 170V Midterm Exam (UC DAVIS) 2026 –
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Terms in this set (72)
The three-dimensional "cube" Technology, applications, interventions
framework we introduced in the
previous session has three sides to it.
They are (roughly speaking):
Artificial Intelligence controls Technological determinism
humanity" This is an example of:
"Artificial Intelligence can be used to Social constructivism
control humanity" This is an example
of:
What is "microtargeting? Direct marketing data mining that involve predictive
market segmentation
According to this slide, how does the Persuasive design patterns
author of this book, Chris Nodder, call
these 57 design patterns?
The (so-called) "big 5" in tech are: Amazon, Google, Microsoft, Facebook, Apple
Mobile phones produce location data, False
but as long as it is anonymized, there's
no problem with sharing it. Your
privacy will be preserved.
What accuracy will the machine reach 90% Male, 80% Female
with 5 pictures of your face?
, How many options can you find? More than 30 options
(facebook gender options)
What kind of emails appear? Emails from all kinds of people and organizations,
including the university, Health Care provider,
insurance, professors, newspaper, supermarket,
online delivery services, retailer, and many more
In a two-dimensional graph, the The horizontal axis is called the "x-axis" and the
convention is that: vertical axis the "y-axis'
What was the famous phrase from E.O. "We've got Paleolithic emotions, medieval institutions,
Wilson? and god-like technologies"
In order to get your attention, Overcome your weakest vulnerabilities
machines need to be intelligent
enough to
Why do these technologies often get If you are addicted to it, you are sure to give it your
people addicted, when applied in the attention, even to an unreasonable degree
"attention economy"?
In the "attention economy", what is the The amount of time you give the provided
variable that assures income to the information your attention
participating companies?
What is A/B testing? A user experience research methodology consisting
of a randomized experiment with two variants, A and
B
The "confirmation bias" is the tendency To search for, interpret, favor, and recall information
of humans: that confirms or supports one's prior personal beliefs
or values
The "novelty effect" is the tendency of Have a strong response the first time that individual is
humans to: faced with a novel experience
Questions With Guaranteed Solutions
Save
Terms in this set (72)
The three-dimensional "cube" Technology, applications, interventions
framework we introduced in the
previous session has three sides to it.
They are (roughly speaking):
Artificial Intelligence controls Technological determinism
humanity" This is an example of:
"Artificial Intelligence can be used to Social constructivism
control humanity" This is an example
of:
What is "microtargeting? Direct marketing data mining that involve predictive
market segmentation
According to this slide, how does the Persuasive design patterns
author of this book, Chris Nodder, call
these 57 design patterns?
The (so-called) "big 5" in tech are: Amazon, Google, Microsoft, Facebook, Apple
Mobile phones produce location data, False
but as long as it is anonymized, there's
no problem with sharing it. Your
privacy will be preserved.
What accuracy will the machine reach 90% Male, 80% Female
with 5 pictures of your face?
, How many options can you find? More than 30 options
(facebook gender options)
What kind of emails appear? Emails from all kinds of people and organizations,
including the university, Health Care provider,
insurance, professors, newspaper, supermarket,
online delivery services, retailer, and many more
In a two-dimensional graph, the The horizontal axis is called the "x-axis" and the
convention is that: vertical axis the "y-axis'
What was the famous phrase from E.O. "We've got Paleolithic emotions, medieval institutions,
Wilson? and god-like technologies"
In order to get your attention, Overcome your weakest vulnerabilities
machines need to be intelligent
enough to
Why do these technologies often get If you are addicted to it, you are sure to give it your
people addicted, when applied in the attention, even to an unreasonable degree
"attention economy"?
In the "attention economy", what is the The amount of time you give the provided
variable that assures income to the information your attention
participating companies?
What is A/B testing? A user experience research methodology consisting
of a randomized experiment with two variants, A and
B
The "confirmation bias" is the tendency To search for, interpret, favor, and recall information
of humans: that confirms or supports one's prior personal beliefs
or values
The "novelty effect" is the tendency of Have a strong response the first time that individual is
humans to: faced with a novel experience
