GB 350 EXAM 2 (CASCIO - LATEST
OLE MISS)
A business that develops different marketing mixes for different target
segments is using a(n)..
A. Concentrated/niche targeting strategy
B. multi-segment/differentiated targeting strategy
C. Patchwork targeting strategy
D. Undifferentiated targeting strategy - ANSWERS-B. Multi-segment/
differentiated targeting strategy
80/20 principle - ANSWERS-majority of demand comes from minority
or customer base
Joint Ventures - ANSWERS-they allow each partnet to capitalize on
their own capabilities while exploiting the capabilities of their partner
Why is it risky to Delight Customers? - ANSWERS-Because it can shift
expectations for satisfaction
Internal Positioning - ANSWERS-Chicken Salad Chick - different types
of chicken salad
END OF
PAGE
1
, GB 350 EXAM 2 (CASCIO - LATEST
OLE MISS)
External Positioning - ANSWERS-Chicken Salad Chick - competitors
like Newks, Beagle Bagel Cafe
Global Vision - ANSWERS-Recognizing and reacting to international
marketing opportunities
Using effective global marketing strategies
Being aware of threats from foreign competitors in all markets
Gross Domestic Product - ANSWERS-total market value of all FINAL
goods and services produced in a country for a given period
Cultural Dimensions - ANSWERS-Power Distance Index
Individualism (vs Collectivism)
Masculinity (vs Femininity)
Uncertainty Avoidance Index
Long Term Orientation
Indulgence (vs Restraint)
END OF
PAGE
2
, GB 350 EXAM 2 (CASCIO - LATEST
OLE MISS)
Culture - ANSWERS-"collective programming of the mind
distinguishing the members of one group or category of people from
others."
Power Distance Index - ANSWERS-extent to which less powerful
members of a society accept and expect the power is to be distributed
unequally
Individualism (vs Collectivism) - ANSWERS-extent to which members
feel responsible to themselves and immediate families (vs. others in the
group)
Masculinity (vs Femininity) - ANSWERS-extent to which members
prioritize achievement, assertiveness and material rewards for success
(vs cooperation, caring for the weak and quality of life)
Uncertainty Avoidance Index - ANSWERS-extent to which members
want to maintain control over future events (even if they cannot)
END OF
PAGE
3
, GB 350 EXAM 2 (CASCIO - LATEST
OLE MISS)
Long Term Orientation - ANSWERS-extent to which members value
adapting to current changes in the environment to prepare for the future
Indulgence (vs Restraint) - ANSWERS-extent to which members value
need gratification
Enthocentrism - ANSWERS-viewing outside others and their cultural
traditions through the lens of our own culture
Cultural factors - ANSWERS-Language/slang
Customs/traditions
Expectations for appropriate behavior in business interactions
Demographics to consider - ANSWERS-Population growth
Population density
Age trends
Household income
Household status
Gender
END OF
PAGE
4
OLE MISS)
A business that develops different marketing mixes for different target
segments is using a(n)..
A. Concentrated/niche targeting strategy
B. multi-segment/differentiated targeting strategy
C. Patchwork targeting strategy
D. Undifferentiated targeting strategy - ANSWERS-B. Multi-segment/
differentiated targeting strategy
80/20 principle - ANSWERS-majority of demand comes from minority
or customer base
Joint Ventures - ANSWERS-they allow each partnet to capitalize on
their own capabilities while exploiting the capabilities of their partner
Why is it risky to Delight Customers? - ANSWERS-Because it can shift
expectations for satisfaction
Internal Positioning - ANSWERS-Chicken Salad Chick - different types
of chicken salad
END OF
PAGE
1
, GB 350 EXAM 2 (CASCIO - LATEST
OLE MISS)
External Positioning - ANSWERS-Chicken Salad Chick - competitors
like Newks, Beagle Bagel Cafe
Global Vision - ANSWERS-Recognizing and reacting to international
marketing opportunities
Using effective global marketing strategies
Being aware of threats from foreign competitors in all markets
Gross Domestic Product - ANSWERS-total market value of all FINAL
goods and services produced in a country for a given period
Cultural Dimensions - ANSWERS-Power Distance Index
Individualism (vs Collectivism)
Masculinity (vs Femininity)
Uncertainty Avoidance Index
Long Term Orientation
Indulgence (vs Restraint)
END OF
PAGE
2
, GB 350 EXAM 2 (CASCIO - LATEST
OLE MISS)
Culture - ANSWERS-"collective programming of the mind
distinguishing the members of one group or category of people from
others."
Power Distance Index - ANSWERS-extent to which less powerful
members of a society accept and expect the power is to be distributed
unequally
Individualism (vs Collectivism) - ANSWERS-extent to which members
feel responsible to themselves and immediate families (vs. others in the
group)
Masculinity (vs Femininity) - ANSWERS-extent to which members
prioritize achievement, assertiveness and material rewards for success
(vs cooperation, caring for the weak and quality of life)
Uncertainty Avoidance Index - ANSWERS-extent to which members
want to maintain control over future events (even if they cannot)
END OF
PAGE
3
, GB 350 EXAM 2 (CASCIO - LATEST
OLE MISS)
Long Term Orientation - ANSWERS-extent to which members value
adapting to current changes in the environment to prepare for the future
Indulgence (vs Restraint) - ANSWERS-extent to which members value
need gratification
Enthocentrism - ANSWERS-viewing outside others and their cultural
traditions through the lens of our own culture
Cultural factors - ANSWERS-Language/slang
Customs/traditions
Expectations for appropriate behavior in business interactions
Demographics to consider - ANSWERS-Population growth
Population density
Age trends
Household income
Household status
Gender
END OF
PAGE
4
