BCOR 330 EXAM 3 WVU STUDY GUIDE
Ad blocking software - Answers -Software that filters out advertising content.
Best practices - Answers -Methods that have been shown to produce successful results
in prior implementations.
Business to business (B2B) - Answers -Relationships through which businesses
generate new retail leads.
Business to consumer (B2C) - Answers -Relationships through which businesses
market their products to end users.
Capital - Answers -Resources that are invested with the expectation of future gain.
Communication channels - Answers -Means of delivering messages.
Communities of practice - Answers -Groups of people related by a common interest.
Competitive analysis - Answers -Process of identifying the strength and weaknesses in
competitors' use of social media.
Connection data - Answers -In social media systems, data about relationships.
Content data - Answers -In social media systems, data and responses to data that are
contributed by users and SM sponsors.
Conversion rate - Answers -Measures the frequency with which someone who clicks on
an ad makes a purchase, likes a site, or takes some other action desired by the
advertiser.
Crowdsourcing - Answers -The dynamic social media process of employing users to
participate in product design or redesign.
Enterprise 2.0 - Answers -The use of emergent social software platforms within
companies or between companies and their partners or customers.
Enterprise social network (ESN) - Answers -A software platform that uses social media
to facilitate cooperative work of people within an organization.
Folksonomy - Answers -A structure of content that emerges from the activity and
processing of many users.
, Freemium - Answers -A revenue model offering a basic service for free and charging a
premium for upgrades or advanced features.
Human capital - Answers -The investment in human knowledge and skills with the
expectation of future gain.
Influencer - Answers -An individual in a social network whose opinion can force a
change in others' behavior and beliefs.
Metrics - Answers -Measurements used to track performance.
Monetize - Answers -A social media company's ability to make money from its
application, service, or content.
Pay per click - Answers -Revenue model in which advertisers display ads to potential
customers for free and pay only when the customer clicks.
SLATES - Answers -Acronym developed by Andrew McAfee that summarizes key
characteristics of Enterprise 2.0: search, links, author, tagged, extensions, signaled.
Social CRM - Answers -CRM that includes social networking elements and gives the
customer much more power and control in the customer/vendor relationship.
Social capital - Answers -The investment in social relations with expectation of future
returns in the marketplace.
Social media (SM) - Answers -The use of information technology to support the sharing
of content among networks of users.
Social media information system (SMIS) - Answers -An information system that
supports the sharing of content among networks of users.
Social media policy - Answers -A statement that delineates employees' rights and
responsibilities when generating social media content.
Social media providers - Answers -Companies that provide platforms that enable the
creation of social networks. Facebook, Twitter, LinkedIn, and Google are all social
media providers.
Social networks - Answers -The social relationships among people with common
interests.
Strength of a relationship - Answers -In social media, the likelihood that a person or
other organization in a relationship will do something that will benefit the organization.
Success metrics - Answers -Measures that indicate when you've achieved your goals.
Ad blocking software - Answers -Software that filters out advertising content.
Best practices - Answers -Methods that have been shown to produce successful results
in prior implementations.
Business to business (B2B) - Answers -Relationships through which businesses
generate new retail leads.
Business to consumer (B2C) - Answers -Relationships through which businesses
market their products to end users.
Capital - Answers -Resources that are invested with the expectation of future gain.
Communication channels - Answers -Means of delivering messages.
Communities of practice - Answers -Groups of people related by a common interest.
Competitive analysis - Answers -Process of identifying the strength and weaknesses in
competitors' use of social media.
Connection data - Answers -In social media systems, data about relationships.
Content data - Answers -In social media systems, data and responses to data that are
contributed by users and SM sponsors.
Conversion rate - Answers -Measures the frequency with which someone who clicks on
an ad makes a purchase, likes a site, or takes some other action desired by the
advertiser.
Crowdsourcing - Answers -The dynamic social media process of employing users to
participate in product design or redesign.
Enterprise 2.0 - Answers -The use of emergent social software platforms within
companies or between companies and their partners or customers.
Enterprise social network (ESN) - Answers -A software platform that uses social media
to facilitate cooperative work of people within an organization.
Folksonomy - Answers -A structure of content that emerges from the activity and
processing of many users.
, Freemium - Answers -A revenue model offering a basic service for free and charging a
premium for upgrades or advanced features.
Human capital - Answers -The investment in human knowledge and skills with the
expectation of future gain.
Influencer - Answers -An individual in a social network whose opinion can force a
change in others' behavior and beliefs.
Metrics - Answers -Measurements used to track performance.
Monetize - Answers -A social media company's ability to make money from its
application, service, or content.
Pay per click - Answers -Revenue model in which advertisers display ads to potential
customers for free and pay only when the customer clicks.
SLATES - Answers -Acronym developed by Andrew McAfee that summarizes key
characteristics of Enterprise 2.0: search, links, author, tagged, extensions, signaled.
Social CRM - Answers -CRM that includes social networking elements and gives the
customer much more power and control in the customer/vendor relationship.
Social capital - Answers -The investment in social relations with expectation of future
returns in the marketplace.
Social media (SM) - Answers -The use of information technology to support the sharing
of content among networks of users.
Social media information system (SMIS) - Answers -An information system that
supports the sharing of content among networks of users.
Social media policy - Answers -A statement that delineates employees' rights and
responsibilities when generating social media content.
Social media providers - Answers -Companies that provide platforms that enable the
creation of social networks. Facebook, Twitter, LinkedIn, and Google are all social
media providers.
Social networks - Answers -The social relationships among people with common
interests.
Strength of a relationship - Answers -In social media, the likelihood that a person or
other organization in a relationship will do something that will benefit the organization.
Success metrics - Answers -Measures that indicate when you've achieved your goals.
