Topic Social Media & Organisations
Words: 716
Assignment choice 2
The Interactional Approach
Concrete and illustrative examples taken
from social media use and their relevance
Ten salient features of the Interactional
Approach (to the adjacent salient feature)
1. Communication technologies are not just Twitter and email are not just alternative means
alternative means of distribution but allow for of distribution. They allow for the creation of
the creation of new forms of action and new forms of action and interaction. For
interaction. example, you can only send email messages to
others for whom you have email account details.
You don’t need to know the Twitter account
details of all those who can read your Tweets.
If you simply treat email and Twitter as
alternative means of distributing messages, then
you will not sensitize yourself to their differing
interactional impact.
2. The technical medium of transmission All technologies allow for a different degree of
involves degree of fixation / storage a storage. A piece of paper with text has limited
technology allows for. and fixed information. A computer has way
more storage and a higher degree of fixation
because it has a hard disk with lots of gigabytes.
With social media this is different. For example,
on Facebook you can store information on your
own page, like photos and status updates.
However, you can also store information on
other people’s pages. What you can store
depends on your own (and others) settings.
3.The technical medium of transmission The degree of circulation depends on the kind of
involves a degree of reproduction/circulation a medium. When passing a note in class, this will
technology allows for take up a lot of time before everyone has read it.
Social media allow us to circulate this
information a lot quicker. For example, by
sending a text in a WhatsApp group chat.
A high degree of circulation/reproduction allows
to create more visibility. It influences the impact
a technology has.
4. The technical medium of transmission Some media need a high degree of participation;
involves a degree of participation that you have to be involved with it to be able to
technology requires ‘work’ with it. For example, you need to pay
attention to the television to be able to know
what is going on. Social media takes this to
another level, because it often requires a set of
particular skills to operate on a certain platform.
On Snapchat, users have to learn how to work
Words: 716
Assignment choice 2
The Interactional Approach
Concrete and illustrative examples taken
from social media use and their relevance
Ten salient features of the Interactional
Approach (to the adjacent salient feature)
1. Communication technologies are not just Twitter and email are not just alternative means
alternative means of distribution but allow for of distribution. They allow for the creation of
the creation of new forms of action and new forms of action and interaction. For
interaction. example, you can only send email messages to
others for whom you have email account details.
You don’t need to know the Twitter account
details of all those who can read your Tweets.
If you simply treat email and Twitter as
alternative means of distributing messages, then
you will not sensitize yourself to their differing
interactional impact.
2. The technical medium of transmission All technologies allow for a different degree of
involves degree of fixation / storage a storage. A piece of paper with text has limited
technology allows for. and fixed information. A computer has way
more storage and a higher degree of fixation
because it has a hard disk with lots of gigabytes.
With social media this is different. For example,
on Facebook you can store information on your
own page, like photos and status updates.
However, you can also store information on
other people’s pages. What you can store
depends on your own (and others) settings.
3.The technical medium of transmission The degree of circulation depends on the kind of
involves a degree of reproduction/circulation a medium. When passing a note in class, this will
technology allows for take up a lot of time before everyone has read it.
Social media allow us to circulate this
information a lot quicker. For example, by
sending a text in a WhatsApp group chat.
A high degree of circulation/reproduction allows
to create more visibility. It influences the impact
a technology has.
4. The technical medium of transmission Some media need a high degree of participation;
involves a degree of participation that you have to be involved with it to be able to
technology requires ‘work’ with it. For example, you need to pay
attention to the television to be able to know
what is going on. Social media takes this to
another level, because it often requires a set of
particular skills to operate on a certain platform.
On Snapchat, users have to learn how to work
