GB 350 Final || with Detailed Solutions.
Which of the following is an obstacle that organizations with societal orientations might face,
according to the lecture? Select all that apply. correct answers Meeting customer performance
and justifying premium prices
Which of the following is an overall goal of marketing, according to the lectures? Please select
all that apply correct answers Create Value
Meet Organization Objectives
Jane purchases a coat that is 30% off on sale at a local clothing retailer, that promotes a 30-day
return policy. When she gets home and tries the coat on with her other clothes, Jane realizes that
she does not really like the fit. She takes the coat back to the retailer, but the customer service
employee says that the 30-day return policy does not apply to sale items. Jane is furious that this
information was not provided to her at the time of purchase. What condition for exchange did the
retailer not meet? correct answers clear communication and delivery of terms
Organizations who win the prestigious Baldrige Award are recognized for approaching
marketing with a _____________ perspective. correct answers Total Business
Companies with sales orientations/philosophies tend to rely on aggressive promotional
techniques instead of developing long-term relationships with customers. True or False? correct
answers True
Post Up is a company that sells personalized stationery and thank-you notes. Post Up emails
customers with accounts to announce a new product in the company's lineup: self-inking return
address stamps. By letting existing customers know about a new product that they might like,
Post Up is seeking to optimize which customer process? correct answers Expansion
Many Amazon sellers offer two different ways for customers to purchase products: a one-time
purchase or a monthly subscription at a discounted rate. What customer stage would the
subscription option be seeking to optimize? correct answers Retention
A salesperson for a tractor manufacturer is meeting with a potential customer, a tractor retailer in
a new market. The salesperson spends most of the conversation talking about the tractor's
features--size, color, and price--instead of focusing on the tractor's benefits--long life compared
to other tractor competitors and positive reviews that previous customers have provided. What
concept describes the salesperson's ineffective approach? correct answers Marketing Myopia
Better Place Brands is a collection of eCommerce coffee and apparel brands. Each brand is
associated with a particular dog breed (e.g., Boxy Browns Coffee is associated with boxers).
Better Place Brands donates 20% of all product sales to charitable organizations for the
namesake dog breed. What type of orientation/philosophy does Better Place Brands have?
correct answers Societal
, Keurig Dr. Pepper and Anheuser-Busch partnered to develop Drinkworks, an at-home cocktail
maker. Drinkworks also separately sold cocktail mixer pods, such as mojito or margarita, for use
with the machine. When the company closed in 2021, some industry experts said that Keurig Dr.
Pepper relied too much on making another version of pod-based drink machines that had been
successful in the past, instead of paying attention to what customers wanted. In other words,
some industry experts believe that Keurig Dr. Pepper has a _______________________
orientation/philosophy. correct answers Production Orientation
After seeing a retailer's social media ad stating "20% Off Winter Boots!", Sean shops on the
company's site. On the checkout page, he notices that the discount has not been applied. When he
calls the company's customer service line, an employee tells him that the discount only applies to
customers who purchase at least $250 worth of winter boots. This note was not included in the ad
Sean saw, and he will never shop with the retailer again. What condition for exchange did the
retailer not meet? correct answers Terms of the exchange were NOT appropriately
communicated and received by each party
Companies with production orientations/philosophies tend to focus on what they do well instead
of considering customer preferences. True or False? correct answers True
Magic Makers sells children's magicians kits. Each magic kit comes with paper instructions and
how-to guides for magic tricks to help customers make the most of their experience with the
company's products. Customers can also watch Magic Maker's YouTube videos to see magic
trick demonstrations. Magic Makers is trying to optimize what customer process? correct
answers Advocacy
Anheuser-Busch, maker of Budweiser and other beer brands, developed a zero-carb beer named
Next, which is aimed at younger, health-conscious beer drinkers. These customers already drink
Anheuser-Busch brands but expressed an interest in a "healthier" option. Which type of
innovation does this scenario describe? correct answers Core Innovation
Strategic planning is typically only required when the company wants to design a new product.
True or False? correct answers False
According to the BCG Matrix, brand/SBUs with low market share dominance and low growth
are known as ______________. correct answers Problem Children/Question Marks
When conducting a SWOT/situation analysis, marketers should consider ___________, which
are __________ factors that can influence marketing strategy. correct answers Opportunities;
Internal
Pet Shed is a local pet grooming service. In the past, the Pet Shed only offered in-house
grooming, and customers would bring their pets to the business location for services. Recently,
Pet Shed started offering "Zoom Groom", a mobile service through which Pet Shed employees
travel to customer homes and provide a quick pet wash. Pet Shed offered Zoom Groom to earn
new customers who want convenient grooming services without having to carry their pets to the
business location. These customers had not used Pet Shed in the past. Based on this scenario, Pet
Which of the following is an obstacle that organizations with societal orientations might face,
according to the lecture? Select all that apply. correct answers Meeting customer performance
and justifying premium prices
Which of the following is an overall goal of marketing, according to the lectures? Please select
all that apply correct answers Create Value
Meet Organization Objectives
Jane purchases a coat that is 30% off on sale at a local clothing retailer, that promotes a 30-day
return policy. When she gets home and tries the coat on with her other clothes, Jane realizes that
she does not really like the fit. She takes the coat back to the retailer, but the customer service
employee says that the 30-day return policy does not apply to sale items. Jane is furious that this
information was not provided to her at the time of purchase. What condition for exchange did the
retailer not meet? correct answers clear communication and delivery of terms
Organizations who win the prestigious Baldrige Award are recognized for approaching
marketing with a _____________ perspective. correct answers Total Business
Companies with sales orientations/philosophies tend to rely on aggressive promotional
techniques instead of developing long-term relationships with customers. True or False? correct
answers True
Post Up is a company that sells personalized stationery and thank-you notes. Post Up emails
customers with accounts to announce a new product in the company's lineup: self-inking return
address stamps. By letting existing customers know about a new product that they might like,
Post Up is seeking to optimize which customer process? correct answers Expansion
Many Amazon sellers offer two different ways for customers to purchase products: a one-time
purchase or a monthly subscription at a discounted rate. What customer stage would the
subscription option be seeking to optimize? correct answers Retention
A salesperson for a tractor manufacturer is meeting with a potential customer, a tractor retailer in
a new market. The salesperson spends most of the conversation talking about the tractor's
features--size, color, and price--instead of focusing on the tractor's benefits--long life compared
to other tractor competitors and positive reviews that previous customers have provided. What
concept describes the salesperson's ineffective approach? correct answers Marketing Myopia
Better Place Brands is a collection of eCommerce coffee and apparel brands. Each brand is
associated with a particular dog breed (e.g., Boxy Browns Coffee is associated with boxers).
Better Place Brands donates 20% of all product sales to charitable organizations for the
namesake dog breed. What type of orientation/philosophy does Better Place Brands have?
correct answers Societal
, Keurig Dr. Pepper and Anheuser-Busch partnered to develop Drinkworks, an at-home cocktail
maker. Drinkworks also separately sold cocktail mixer pods, such as mojito or margarita, for use
with the machine. When the company closed in 2021, some industry experts said that Keurig Dr.
Pepper relied too much on making another version of pod-based drink machines that had been
successful in the past, instead of paying attention to what customers wanted. In other words,
some industry experts believe that Keurig Dr. Pepper has a _______________________
orientation/philosophy. correct answers Production Orientation
After seeing a retailer's social media ad stating "20% Off Winter Boots!", Sean shops on the
company's site. On the checkout page, he notices that the discount has not been applied. When he
calls the company's customer service line, an employee tells him that the discount only applies to
customers who purchase at least $250 worth of winter boots. This note was not included in the ad
Sean saw, and he will never shop with the retailer again. What condition for exchange did the
retailer not meet? correct answers Terms of the exchange were NOT appropriately
communicated and received by each party
Companies with production orientations/philosophies tend to focus on what they do well instead
of considering customer preferences. True or False? correct answers True
Magic Makers sells children's magicians kits. Each magic kit comes with paper instructions and
how-to guides for magic tricks to help customers make the most of their experience with the
company's products. Customers can also watch Magic Maker's YouTube videos to see magic
trick demonstrations. Magic Makers is trying to optimize what customer process? correct
answers Advocacy
Anheuser-Busch, maker of Budweiser and other beer brands, developed a zero-carb beer named
Next, which is aimed at younger, health-conscious beer drinkers. These customers already drink
Anheuser-Busch brands but expressed an interest in a "healthier" option. Which type of
innovation does this scenario describe? correct answers Core Innovation
Strategic planning is typically only required when the company wants to design a new product.
True or False? correct answers False
According to the BCG Matrix, brand/SBUs with low market share dominance and low growth
are known as ______________. correct answers Problem Children/Question Marks
When conducting a SWOT/situation analysis, marketers should consider ___________, which
are __________ factors that can influence marketing strategy. correct answers Opportunities;
Internal
Pet Shed is a local pet grooming service. In the past, the Pet Shed only offered in-house
grooming, and customers would bring their pets to the business location for services. Recently,
Pet Shed started offering "Zoom Groom", a mobile service through which Pet Shed employees
travel to customer homes and provide a quick pet wash. Pet Shed offered Zoom Groom to earn
new customers who want convenient grooming services without having to carry their pets to the
business location. These customers had not used Pet Shed in the past. Based on this scenario, Pet
