CASE STUDY BANC-ZERO NEW PRODUCT
DEVELOPMENT EXAM SCRIPT 2026 COMPLETE
QUESTIONS SOLUTIONS APPROVED A+
◉ Product Innovation Charter (PIC). Answer: 1. critical strategic
document, it is the heart of any organized effort to commercialize a
new product
2. contains the reasons the project has been started, goals,
objectives, guidelines, and boundaries
◉ New to the World Product. Answer: good/service that has never
before been available to either consumers/producers
◉ Value Added. Answer: act/process by which tangible product
features or intangible service attributes are bundled with other
features to create a competitive advantage
◉ innovation. Answer: includes invention as well as the work
required to bring an idea to final form
◉ Radical Innovation. Answer: 1. displaces or makes obsolete
current products and/or creates totally new product categories
2. critical to future growth and even the survival of the firm
,◉ How Competitors do the Most Damage. Answer: 1. there is so little
product differentiation that price cutting takes margins away
2. when they have a desirable new item that we don't
◉ Successful New Product. Answer: does more good for a firm than
anything else
◉ Why Products Fail. Answer: 1. Firm doesn't understand the
customer
2. Firm underfunds R&D
3. Insufficient research is done before starting
4. Lack of attention to quality
5. Lack of senior management support
6. Firm chases a moving target
◉ Decisions that Impact Global Product Development. Answer: 1.
How much autonomy subsidiaries have
2. How should subsidiaries be rewarded
3. What work conditions should be imposed to encourage teamwork
between subsidiaries
, ◉ Global Innovation Culture. Answer: firm is open to global markets,
mindful of differences in customer needs, and respectful of different
cultural/business environments
◉ New Product Categories. Answer: 1. New To The World
2. New To The Firm
3. Additions To Existing Product Lines
4. Improvements and Revisions To Existing Products
5. Repositioning
6. Cost Reductions
◉ New Products Process. Answer: the procedure that takes the new
product idea through concept evaluation, product development,
launch, and postlaunch
◉ Phases in the New Products Process. Answer: 1. Opportunity,
Identification, and Selection
2. Concept Generation
3. Concept/Project Evaluation
4. Development
5. Launch
DEVELOPMENT EXAM SCRIPT 2026 COMPLETE
QUESTIONS SOLUTIONS APPROVED A+
◉ Product Innovation Charter (PIC). Answer: 1. critical strategic
document, it is the heart of any organized effort to commercialize a
new product
2. contains the reasons the project has been started, goals,
objectives, guidelines, and boundaries
◉ New to the World Product. Answer: good/service that has never
before been available to either consumers/producers
◉ Value Added. Answer: act/process by which tangible product
features or intangible service attributes are bundled with other
features to create a competitive advantage
◉ innovation. Answer: includes invention as well as the work
required to bring an idea to final form
◉ Radical Innovation. Answer: 1. displaces or makes obsolete
current products and/or creates totally new product categories
2. critical to future growth and even the survival of the firm
,◉ How Competitors do the Most Damage. Answer: 1. there is so little
product differentiation that price cutting takes margins away
2. when they have a desirable new item that we don't
◉ Successful New Product. Answer: does more good for a firm than
anything else
◉ Why Products Fail. Answer: 1. Firm doesn't understand the
customer
2. Firm underfunds R&D
3. Insufficient research is done before starting
4. Lack of attention to quality
5. Lack of senior management support
6. Firm chases a moving target
◉ Decisions that Impact Global Product Development. Answer: 1.
How much autonomy subsidiaries have
2. How should subsidiaries be rewarded
3. What work conditions should be imposed to encourage teamwork
between subsidiaries
, ◉ Global Innovation Culture. Answer: firm is open to global markets,
mindful of differences in customer needs, and respectful of different
cultural/business environments
◉ New Product Categories. Answer: 1. New To The World
2. New To The Firm
3. Additions To Existing Product Lines
4. Improvements and Revisions To Existing Products
5. Repositioning
6. Cost Reductions
◉ New Products Process. Answer: the procedure that takes the new
product idea through concept evaluation, product development,
launch, and postlaunch
◉ Phases in the New Products Process. Answer: 1. Opportunity,
Identification, and Selection
2. Concept Generation
3. Concept/Project Evaluation
4. Development
5. Launch
