1
Marketo Certified Associate (MCA) Questions
with Correct Answers | Updated (100%
Correct Answers)
Marketing automation platforms do NOT have which functionality?
Answer: Host your organization's website
Marketing automation platforms do NOT have which functionality?
Answer: Host your organization's website
Marketing automation platforms DO have which functionality?
Answer: Score leads, Host landing pages, Segment your database
Marketing automation platforms DO have which functionality?
Answer: Score leads, Host landing pages, Segment your database
Which is NOT a reason to gate content for middle-funnel stage
buyers? Answer: To give away more information
Which is NOT a reason to gate content for middle-funnel stage
buyers? Answer: To give away more information
Which are some reasons to gate content for middle-funnel stage
buyers? Answer: To learn which visitors are most likely to make a
purchase, To collect data about your prospects, To generate better
quality leads for the sales team
© 2025 All rights reserved
,2
Which are some reasons to gate content for middle-funnel stage
buyers? Answer: To learn which visitors are most likely to make a
purchase, To collect data about your prospects, To generate better
quality leads for the sales team
Which feature must a non-operational email have? Answer: An
unsubscribe link
Which feature must a non-operational email have? Answer: An
unsubscribe link
What is considered an 'Open' Answer: When images are
downloaded in an email and a Marketo tracking pixel loads
What is considered an 'Open' Answer: When images are
downloaded in an email and a Marketo tracking pixel loads
What is a Click to open %? Answer: It measures the relevancy and
context of an email by taking the number of unique clicks divided
by the number of unique opens
What is a Click to open %? Answer: It measures the relevancy and
context of an email by taking the number of unique clicks divided
by the number of unique opens
What is a Click? Answer: When a person interacts with links in your
email
© 2025 All rights reserved
,3
What is a Click? Answer: When a person interacts with links in your
email
What does an Engagement Score show? Answer: The effectiveness
of the content in your program based on a proprietary algorithm
What does an Engagement Score show? Answer: The effectiveness
of the content in your program based on a proprietary algorithm
Which element is NOT found on a landing page? Answer: Subject
line
Which element is NOT found on a landing page? Answer: Subject
line
Which elements are typically found on a landing page? Answer:
Hero image, Body text, Headline
Which elements are typically found on a landing page? Answer:
Hero image, Body text, Headline
A marketer would like the recipient's first name to appear on a
landing page. Which type of token should the marketer use?
Answer: Lead (person) token
A marketer would like the recipient's first name to appear on a
landing page. Which type of token should the marketer use?
Answer: Lead (person) token
© 2025 All rights reserved
, 4
Which is the main advantage of using a select (picklist) field instead
of a text field in your forms? Answer: The data will all be entered
the same way, making for a cleaner database
Which is the main advantage of using a select (picklist) field instead
of a text field in your forms? Answer: The data will all be entered
the same way, making for a cleaner database
Which types of fields can be added to a form? Answer: All custom
fields in the database
Which types of fields can be added to a form? Answer: All custom
fields in the database
What does an Email Program Dashboard show? Answer: Email
metrics for your email send
What does an Email Program Dashboard show? Answer: Email
metrics for your email send
What does a Program Performance Report show? Answer: Basic
program metrics like members and success
What does a Program Performance Report show? Answer: Basic
program metrics like members and success
What does an Email Link Performance Report show? Answer: The
statistics on the individual links in your emails
© 2025 All rights reserved
Marketo Certified Associate (MCA) Questions
with Correct Answers | Updated (100%
Correct Answers)
Marketing automation platforms do NOT have which functionality?
Answer: Host your organization's website
Marketing automation platforms do NOT have which functionality?
Answer: Host your organization's website
Marketing automation platforms DO have which functionality?
Answer: Score leads, Host landing pages, Segment your database
Marketing automation platforms DO have which functionality?
Answer: Score leads, Host landing pages, Segment your database
Which is NOT a reason to gate content for middle-funnel stage
buyers? Answer: To give away more information
Which is NOT a reason to gate content for middle-funnel stage
buyers? Answer: To give away more information
Which are some reasons to gate content for middle-funnel stage
buyers? Answer: To learn which visitors are most likely to make a
purchase, To collect data about your prospects, To generate better
quality leads for the sales team
© 2025 All rights reserved
,2
Which are some reasons to gate content for middle-funnel stage
buyers? Answer: To learn which visitors are most likely to make a
purchase, To collect data about your prospects, To generate better
quality leads for the sales team
Which feature must a non-operational email have? Answer: An
unsubscribe link
Which feature must a non-operational email have? Answer: An
unsubscribe link
What is considered an 'Open' Answer: When images are
downloaded in an email and a Marketo tracking pixel loads
What is considered an 'Open' Answer: When images are
downloaded in an email and a Marketo tracking pixel loads
What is a Click to open %? Answer: It measures the relevancy and
context of an email by taking the number of unique clicks divided
by the number of unique opens
What is a Click to open %? Answer: It measures the relevancy and
context of an email by taking the number of unique clicks divided
by the number of unique opens
What is a Click? Answer: When a person interacts with links in your
© 2025 All rights reserved
,3
What is a Click? Answer: When a person interacts with links in your
What does an Engagement Score show? Answer: The effectiveness
of the content in your program based on a proprietary algorithm
What does an Engagement Score show? Answer: The effectiveness
of the content in your program based on a proprietary algorithm
Which element is NOT found on a landing page? Answer: Subject
line
Which element is NOT found on a landing page? Answer: Subject
line
Which elements are typically found on a landing page? Answer:
Hero image, Body text, Headline
Which elements are typically found on a landing page? Answer:
Hero image, Body text, Headline
A marketer would like the recipient's first name to appear on a
landing page. Which type of token should the marketer use?
Answer: Lead (person) token
A marketer would like the recipient's first name to appear on a
landing page. Which type of token should the marketer use?
Answer: Lead (person) token
© 2025 All rights reserved
, 4
Which is the main advantage of using a select (picklist) field instead
of a text field in your forms? Answer: The data will all be entered
the same way, making for a cleaner database
Which is the main advantage of using a select (picklist) field instead
of a text field in your forms? Answer: The data will all be entered
the same way, making for a cleaner database
Which types of fields can be added to a form? Answer: All custom
fields in the database
Which types of fields can be added to a form? Answer: All custom
fields in the database
What does an Email Program Dashboard show? Answer: Email
metrics for your email send
What does an Email Program Dashboard show? Answer: Email
metrics for your email send
What does a Program Performance Report show? Answer: Basic
program metrics like members and success
What does a Program Performance Report show? Answer: Basic
program metrics like members and success
What does an Email Link Performance Report show? Answer: The
statistics on the individual links in your emails
© 2025 All rights reserved
