Solution Manual for Operations and Supply Chain Management 16th Edition by F. Robert Jacobs – Complete Chapter 1-22 Answers & Case Studies

SOLUTION MANUAL FOR M M




OPERATIONS AND SUPPLY CHAIN MANAGEMENT 16TH EDITION BY F. ROBERT
M M M M M M M M M M


JACOBS

ChapterM1-22




CHAPTER 1 M




OPERATIONS AND SUPPLY CHAIN MANAGEMENT
M M M M




DiscussionMQuestions
1. UsingMExhibitM1.3MasMaMmodel,MdescribeMtheMsource-make-deliver-
returnMrelationshipsMinMtheMfollowingMsystems:

a. AnMairline
Source:M AircraftMmanufacturer,Min-flightMfood,MrepairMparts,McomputerMsystems
Make:MAircraftMandMflightMcrewMscheduling,MgroundMservicesMprovidedMatMairports,MaircraftMm
aintenanceMandMrepair
Deliver:MOutboundMandMarrivingMpassengerMservice,MbaggageMhandlingMRet
urn:MResolveManyMpost-serviceMissuesMsuchMasMlostMorMdamagedMluggage

b. AnMautomobileMmanufacturer
Source:M SuppliersMofMcomponentsMandMrawMmaterials
Make:M ManufacturingMofMvehiclesMandMcomponentsMorMsubassembliesMtoMbeMsoldMasMspar
eMparts
Deliver:MDeliveryMtoMandMsalesMfromMdealerships,MdeliveryMofMspareMpartsMtoMtheMwholesal
eMsystem
Return:M WarrantyMandMrecallMrepairs,Mtrade-ins

c. AMhospital
Source:M MedicalMsupplies,McleaningMservices,MdisposalMservices,MfoodMservices,MqualifiedMp
ersonnel
Make:M InpatientMrooms,MoutpatientMclinics,MemergencyMroom,MoperatingMrooms
Deliver:MSchedulingMpatients,MprovidingMtreatment,MambulanceMservice,MfamilyMcounseling
MReturn:MBillingMerrors,MfollowMupMvisits




d. AnMinsuranceMcompany
Source:M SuppliesMneededMforMtheMoffice,Munderwriters,MlegalMauthorityMtoMoperate


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, Make:M EstablishMpolicyMguidelinesMandMpricing,MfieldMagent/representativeMandMfacilityMn
etwork,MdevelopMInternetMserviceMcapabilities,MestablishMpreferredMvehicleMrepairMserviceMn
etwork
Deliver:MMeetMwithMandMadviseMclients,MwriteMpolicies,MprocessMandMpayMclaimsM
Return:M refundMofMoverpayments


2. DefineMtheMserviceMpackageMofMyourMcollegeMorMuniversity.M WhatMisMitsMstrongestMelement?M W
hatMisMitsMweakestMone?

TheMcategoriesMwithMexamplesMare:
SupportingMfacilityM-
Mlocation,Mbuildings,Mlabs,MparkingMFacilitatingMgoodsM–

MclassMschedules,Mcomputers,Mbooks,Mchalk

ExplicitMservicesM–
MclassesMwithMqualifiedMinstructors,MplacementMofficesMImplicitMservicesM

–MstatusMandMreputationM(e.g.,MIvyMLeagueMschools)

AtMIndianaMUniversityMandMtheMUniversityMofMSouthernMCalifornia,MamongMtheirMstrongestMele
mentsMareMtheirMbusinessMschoolsMandMtheirMOperationsMManagementMprogramsM(ofMcourse).M
BothMalsoMhaveMveryMdedicatedMalumniMnetworks.M AMweakMelementMofMIndianaMUniversityMisM
itsMweakMfootballMprogram;MforMUSC,MweakMelementsMareMon-campusMparkingMandMhousing.

3. WhatMserviceMindustryMhasMimpressedMyouMtheMmostMwithMitsMinnovativeness?

OurMvoteMgoesMtoMcruiseMlinesMwhichMhaveMintroducedMsuchMonboardMinnovationsMasMwaveMm
achinesMforMbellyMboardingMandMrockMclimbingMwalls,MasMwellMasMallMsortsMofMotherMamenitiesM
toMkeepMcruisersMinvolved.M TheMindustryMisMdoingMrecordMbusinessMasMwell.

SomeMofMtheM standoutMcompaniesMinM lessMinnovativeMindustriesMareMBankMofMAmericaM(hasMa
MformalizedMresearchMprogramMtoMtryMoutMnewMcustomerMservices/amenitiesMsuchMasMvideoMsc

reensMinMnextMtoMtellerMlines),M IntuitM(e.g.,MputtingMQuickenMmoneyMmanagementMsoftwareMo
nline),MIkea,MJetBlueMAirlines,MandMProgressiveMInsuranceM(discussedMlaterMinMtheMbook).

4. WhatMisMproduct-serviceMbundlingMandMwhatMareMtheMbenefitsMtoMcustomers?

Product-serviceMbundlingMisMaddingMValue-
addedMservicesMtoMaMfirm’sMproductMofferingsMtoMcreateMmoreMvalueMforMtheMcustomer.M ThisMp
rovidesMbenefitsMinMtwoMareas.M First,MthisMdifferentiatesMtheMorganizationMfromMtheMcompetit
ion.M Secondly,MtheseMservicesMtieMcustomersMtoMtheMorganizationMinMaMpositiveMway.MAlternati
vely,MbundlingMcanMalsoMinvolveMaddingMproductsMtoMaMservice,MforMexample,MaddingMtheMsale
MofMconvenienceMitemsMandMsnacksMatMaMhotel.




5. WhatMisMtheMdifferenceMbetweenMaMserviceMandMaMgood?

AMserviceMisManMintangibleMprocessM(youMcan’tMholdMitMinMyourMhands),MwhileMaMgoodMisMtheMph
ysicalMoutputMofMaMprocess.

6. LookMatMtheMjobMpostingsMatMhttp://www.indeed.comMandMevaluateMtheMopportunitiesMf
orManMOSMMmajorMwithMseveralMyearsMofMexperience.
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, ThereMareMpagesMandMpagesMofMtheseMwhenMyouMdoMaMsearchMonMoperationsMsupplyMchainMm
anagement.M HereMareMsomeMexamples:

GlobalMActiveMIngredientMSupplyMPlanner
MFMCMCorporation

USM-MPAM-MPhiladelphia
ThisMisMyourMopportunityMtoMjoinMtheMAgriculturalMProductsMGroupM(APG)MandMworkMonMtheMte
amMresponsibleMforMglobalMactiveMingredientMplanning.MYou'llMserveMasMaMcentralMSupplyMPlan
nerMworkingMinMtandemM...

PurchasingMManagerM(Buyer)
TexasMDowMEmployeesMCreditMUnionM(TDECU)
USM-MTXM-MLakeMJacksonM-MNearestMMetroMareaM-MSouthMHouston
EducationMAccreditedMuniversityMdegreeMinMBusinessMorMMarketingMwithMcertificationMinMPurch
asing,MInventoryMManagement,MorMLogistics.MAccreditedMPurchasingMPractitionerM(APP)MorMCer
tifiedMPurchasingM...

ProductMLineMManagerMC
intasMCorporation
USM-MOHM-MMason
HighMSchoolMdiplomaMorMGEDMrequired,M4MyearMdegreeMpreferredMKnowledgeMofMandMexperien
ceMusingMInternetMandMMicrosoftMOfficeM(Word,MExcel,MPowerPoint,MandMEmail)M3MyearsMmana
gementMexperienceMpreferredM...

DirectorMPurchasin
gMLegendaryMBakin
gMUSM-MCOM-
MDenver

CERTIFICATIONSM&MLICENSESM•MValidMDriver’sMLicenseMandMcarMinsurance.M•MCertifiedMPurchas
ingMManagerMcertificationM(C.P.M.)Mpreferred.M•MCertifiedMFoodMPurchasingMManagerM...

ProcessMImprovementMManagerMARAMA
RKMCorporation
USM-MTXM-MHouston
Bachelor'sMDegreeMrequired.MTechnicalMEngineeringMdisciplineMwithinMIndustrial,MMechani
cal,MChemical,MorMFoodMOperationsMstronglyMpreferred.M•MMinimumM5MyearsMLeanMmanuf
acturingMexperienceMcoupledM...

7. RecentMoutsourcingMofMpartsMandMservicesMthatMhadMpreviouslyMbeenMproducedMinterna
llyMisMaddressedMbyMwhichMcurrentMissueMfacingMoperationsMandMsupplyMmanagementMt
oday?

TheMcoordinationMofMrelationshipsMbetweenMmutuallyMsupportiveMbutMseparateMorganizations.


8. WhatMfactorsMaccountMforMtheMresurgenceMofMinterestMinMOSCMMtoday?

WithMcompaniesMfacingMcompetitionMonMaMglobalMscale,MandMever-
advancingMmanufacturingMandMinformationMtechnologies,MfirmsMrealizeMtheMcompetitiveMadva
ntageMtheirMOSCMMfunctionsMcan
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, provideMifMproperlyMmanaged.M ManyMhaveMfoundMthatMtheMsameMoldMwayMofMdoingMbusines
sMleavesMthemMunableMtoMcompeteMsuccessfully.

9. AsMtheMfieldMofMOSCMMhasMadvanced,MnewMconceptsMhaveMbeenMappliedMtoMhelpMcompanie
sMcompeteMinMaMnumberMofMways,MincludingMtheMadvertisementMofMtheMfirm’sMproductsMorMs
ervices.MOneMrecentMconceptMtoMgainMtheMattentionMofMcompaniesMisMpromotingMsustainabili
ty.M DiscussMhowMyouMhaveMseenMtheMideaMofMsustainabilityMusedMbyMcompaniesMtoMadvertis
eMtheirMgoodsMorMservices.

ThereMofMcourseMwillMbeMaMnumberMofMexamplesMthatMstudentsMwillMbringMup,MthoughMtheyMm
ayMneedMsomeMproddingMtoMjogMtheirMmemories.M SomeMexamplesMtoMstartMwithMmightMbeMIB
M’sM“I’mManMIBMer”McampaignMwhereMtheyMadvertiseMhowMtheyMareM“buildingMaMsmarterMpla
net.”M BottledMwaterMmanufacturersMhaveMreducedMtheMamountMofMplasticMusedMinMmanyMofMt
heirMproducts,MthusMsavingMproductionMandMdistributionMcosts,MbutMalsoMallowingMthemMtoMad
vertiseMhowMtheMnewMbottlesMareMbetterMforMtheMenvironmentMbecauseMtheyMresultMinMlessMwa
ste.


10. SomeMpeopleMtendMtoMuseMtheMtermsMeffectivenessMandMefficiencyMinterchangeably,Mthou
ghMwe’veMseenMtheyMareMdifferentMconcepts.M ButMisMthereManyMrelationshipMatMallMbetwee
nMthem?MCanMaMfirmMbeMeffectiveMbutMinefficient?M VeryMefficientMbutMessentiallyMineffecti
ve?M Both?MNeither?

FirmsMcanMbeManywhereMonMtheseMtwoMdimensions.M ItMisMpossibleMforMaMfirmMtoMbeMtheMbestM
atMwhatMtheyMdoMinMservingMtheirMmarket,MbutMbeMveryMwastefulMinMdoingMso.M Alternatively,M
aMfirmMcouldMsqueezeMeveryMlastMdollarMoutMofMtheirMprocessesMbutMfailMtoMdeliverMwhatMtheM
marketMexpectsMandMdesires.M OfMcourse,MtheMbestMfirmsMwillMprovideMtheMgoodsMandMservicesM
thatMtheMmarketMdesires,MexactlyMasMtheMmarketMdesires,MandMdoMsoMatMaMminimumMcost.M Fir
msMthatMareMbothMinefficientMandMineffectiveMdoMnotMsurviveMforMlongMinManyMmarket.




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