HubSpot SEO Certification
Study online at https://quizlet.com/_aimcwg
1. True or False? Authority directly impacts ranking strength: True
2. True or False? Don't use a page's URL as your link description.: True
3. What do you need to balance when doing SEO?: Focusing on the user and making it easy
for search engines to crawl your website
4. Dr. Dave Driscoll, a very credible and well respected authority on dentistry,
just linked to a blog post that you wrote about how to floss from his website.
When Google assesses the authority of your post and recognizes the link from
Dr. Driscoll's website, which search engine function is at play?: Ranking
5. You're trying to rank for one of your target topics using a web page that
contains a long, canonical piece of written content. However, when you do your
research on what's already ranking for that topic by searching for it on Google,
you notice that the majority of search results on page one are videos. Which
of the following actions will give your website the best chance of ranking for
this topic?: Create a video about that topic, and add it to your existing written page. Because Google is serving up
mostly videos on page one for this particular topic, you'll want to have a video in there - but that doesn't mean having
written content to supplement it won't help.
6. What is the primary goal of a search engine?: To serve users the most relevant content that
matches their search query
7. True or False? The same SEO strategy will yield the same results for all
websites.: False
8. Choose all that apply. Which of these factors will affect your SEO strategy?: -
-How established your business is online
-What resources you have to dedicate to SEO
-What industry you're in
9. Choose all that apply. Which of these are important KPIs to consider for
SEO?: -Organic Traffic
-Keyword Ranking
-Bounce Rate
-Page load time
10. Choose all that apply. How do you determine the authority of a piece of
content?: -The content is talked about often.
1/6
, HubSpot SEO Certification
Study online at https://quizlet.com/_aimcwg
-The content is referred to often.
-The content is cited in other works.
11. Choose all that apply. What does your backlink profile measure?: -The number of
inbound links to your website.
-The number of unique domains that link to your website.
-The quality of inbound links to your website.
12. True or False? You should optimize a single page for multiple keywords.: False
13. Choose all that apply. Why are internal links important for SEO?: -They help users
and search enegine crawlers naviagte your site
-They pass link authority from one page to another
14. True or False? You should use hyphens, underscores, or spaces between the
words in your URLs: False
15. When should you use a robots.txt file?: When you have pages that you don't want search engines
to crawl and index
16. Choose all that apply. Why is it important to have HTTPS for your website?: -it
encrypts sensitive date, like passwords and credit card numbers
-it increases users trust in your website
17. What is the purpose of a 301 redirect?: To permanently redirect users from one URL to another
18. Choose all that apply. Which of these are ways to increase your site speed?-
: -compress images
-upload images at the exact dimensions they'll be used
19. What are the two biggest factors in the mobile user experience of your
website?: site speed and responsive design
20. Which of these teams is NOT involved in the creation of a sitemap?: sales
21. True or False? The further away a page is from the homepage, the worse it
is for that page's SEO.: true
22. Choose all that apply. When should you submit your sitemap to Google and
other search engines?: -When you first publish your website
-When you publish a new web page
-When you make a significant change to your site structure
-When you redesign your website
23. The different types of keywords are:: Head terms, body keywords, long-tail keywords
2/6
Study online at https://quizlet.com/_aimcwg
1. True or False? Authority directly impacts ranking strength: True
2. True or False? Don't use a page's URL as your link description.: True
3. What do you need to balance when doing SEO?: Focusing on the user and making it easy
for search engines to crawl your website
4. Dr. Dave Driscoll, a very credible and well respected authority on dentistry,
just linked to a blog post that you wrote about how to floss from his website.
When Google assesses the authority of your post and recognizes the link from
Dr. Driscoll's website, which search engine function is at play?: Ranking
5. You're trying to rank for one of your target topics using a web page that
contains a long, canonical piece of written content. However, when you do your
research on what's already ranking for that topic by searching for it on Google,
you notice that the majority of search results on page one are videos. Which
of the following actions will give your website the best chance of ranking for
this topic?: Create a video about that topic, and add it to your existing written page. Because Google is serving up
mostly videos on page one for this particular topic, you'll want to have a video in there - but that doesn't mean having
written content to supplement it won't help.
6. What is the primary goal of a search engine?: To serve users the most relevant content that
matches their search query
7. True or False? The same SEO strategy will yield the same results for all
websites.: False
8. Choose all that apply. Which of these factors will affect your SEO strategy?: -
-How established your business is online
-What resources you have to dedicate to SEO
-What industry you're in
9. Choose all that apply. Which of these are important KPIs to consider for
SEO?: -Organic Traffic
-Keyword Ranking
-Bounce Rate
-Page load time
10. Choose all that apply. How do you determine the authority of a piece of
content?: -The content is talked about often.
1/6
, HubSpot SEO Certification
Study online at https://quizlet.com/_aimcwg
-The content is referred to often.
-The content is cited in other works.
11. Choose all that apply. What does your backlink profile measure?: -The number of
inbound links to your website.
-The number of unique domains that link to your website.
-The quality of inbound links to your website.
12. True or False? You should optimize a single page for multiple keywords.: False
13. Choose all that apply. Why are internal links important for SEO?: -They help users
and search enegine crawlers naviagte your site
-They pass link authority from one page to another
14. True or False? You should use hyphens, underscores, or spaces between the
words in your URLs: False
15. When should you use a robots.txt file?: When you have pages that you don't want search engines
to crawl and index
16. Choose all that apply. Why is it important to have HTTPS for your website?: -it
encrypts sensitive date, like passwords and credit card numbers
-it increases users trust in your website
17. What is the purpose of a 301 redirect?: To permanently redirect users from one URL to another
18. Choose all that apply. Which of these are ways to increase your site speed?-
: -compress images
-upload images at the exact dimensions they'll be used
19. What are the two biggest factors in the mobile user experience of your
website?: site speed and responsive design
20. Which of these teams is NOT involved in the creation of a sitemap?: sales
21. True or False? The further away a page is from the homepage, the worse it
is for that page's SEO.: true
22. Choose all that apply. When should you submit your sitemap to Google and
other search engines?: -When you first publish your website
-When you publish a new web page
-When you make a significant change to your site structure
-When you redesign your website
23. The different types of keywords are:: Head terms, body keywords, long-tail keywords
2/6
