MBA 706 Koksal Test 2 Exam
Questions with Answers 100% Pass
Market Segmentation - CORRECT ANSWER-Usually one product/marketing
approach does not appeal to all customers
Market Segmentation - CORRECT ANSWER-Market needs to be strategically
divided into groups consisting of consumers with similar wants and needs.
Market Segmentation - CORRECT ANSWER-Process of dividing consumers into
groups with similar wants and needs.
Undifferentiated marketing - CORRECT ANSWER-Instead of segmentation,
company targets all consumers with a single offering.
Differentiated marketing - CORRECT ANSWER-Company targets different
segments using different marketing mixes.
Concentrated marketing - CORRECT ANSWER-Company targets a single
segment
Measurable - CORRECT ANSWER-Data should be available to evaluate the
attractiveness of segmentation.
Accessible - CORRECT ANSWER-Segment should be accessible to the company
, Substantial - CORRECT ANSWER-Segment should be large and valuable.
Unique - CORRECT ANSWER-Segment should be distinguishable from other
segments.
Appropriate - CORRECT ANSWER-Characteristics of the segment should not
contradict the resources of the objectives of the company.
Stable - CORRECT ANSWER-Company should be able to predict the behavior of
the segment in the future.
Geographic - CORRECT ANSWER-One of the easier methods of segmentation.
Markets are divided into groups based on geography.
Geodemographic - CORRECT ANSWER-Combines geographic and demographic
factors.
Demographic - CORRECT ANSWER-Markets are divided into groups using
variables. Age, sex, income, education, etc.
Behavioral - CORRECT ANSWER-Markets are divided into groups based on
measures such as attitudes, knowledge, loyalty, benefits sought, etc.
Benefit segmentation - CORRECT ANSWER-Segmenting consumers based on
what benefits they seek. Shoe manufacturer may segment its market as those who
seek style and those who seek quality.
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Questions with Answers 100% Pass
Market Segmentation - CORRECT ANSWER-Usually one product/marketing
approach does not appeal to all customers
Market Segmentation - CORRECT ANSWER-Market needs to be strategically
divided into groups consisting of consumers with similar wants and needs.
Market Segmentation - CORRECT ANSWER-Process of dividing consumers into
groups with similar wants and needs.
Undifferentiated marketing - CORRECT ANSWER-Instead of segmentation,
company targets all consumers with a single offering.
Differentiated marketing - CORRECT ANSWER-Company targets different
segments using different marketing mixes.
Concentrated marketing - CORRECT ANSWER-Company targets a single
segment
Measurable - CORRECT ANSWER-Data should be available to evaluate the
attractiveness of segmentation.
Accessible - CORRECT ANSWER-Segment should be accessible to the company
, Substantial - CORRECT ANSWER-Segment should be large and valuable.
Unique - CORRECT ANSWER-Segment should be distinguishable from other
segments.
Appropriate - CORRECT ANSWER-Characteristics of the segment should not
contradict the resources of the objectives of the company.
Stable - CORRECT ANSWER-Company should be able to predict the behavior of
the segment in the future.
Geographic - CORRECT ANSWER-One of the easier methods of segmentation.
Markets are divided into groups based on geography.
Geodemographic - CORRECT ANSWER-Combines geographic and demographic
factors.
Demographic - CORRECT ANSWER-Markets are divided into groups using
variables. Age, sex, income, education, etc.
Behavioral - CORRECT ANSWER-Markets are divided into groups based on
measures such as attitudes, knowledge, loyalty, benefits sought, etc.
Benefit segmentation - CORRECT ANSWER-Segmenting consumers based on
what benefits they seek. Shoe manufacturer may segment its market as those who
seek style and those who seek quality.
COPYRIGHT ©️ 2025 ALL RIGHTS RESERVED
