Si Chen Exam 1 MBA 706 Questions
with Correct Answers 100% Pass
What is Marketing? (list 6) - CORRECT ANSWER-- marketing helps create value
- marketing satisfies customer needs and wants
- marketing entails an exchange
- marketing requires decisions on the 4ps
- marketing can be performed by individuals & organizations
- marketing occurs in different settings
What is the AMA definition of marketing? - CORRECT ANSWER-Marketing is
the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients,
partners, and society at large.
What is Professor Philip Kotler definition of marketing? - CORRECT ANSWER-
Marketing is:
To create, to communicate, and to deliver value to a target market at a profit
CCDVTP Stands for - CORRECT ANSWER-This is Professors Philip Kotler
definition of marketing
, which stands for
Create, Communicate, and Deliver Value to a target market at a Profit
Create Value = product management
Communicate Value = Brand Management
Deliver Value = Customer Management
What is the traditionally Marketing Mix? (ORDER IS IMPOTANT ) - CORRECT
ANSWER-The 4Ps, with product being first and the most important
- Product
- Price
- Place
- Promotion
a set of marketing tools that the firm uses to pursue its marketing objectives in the
target - CORRECT ANSWER-Marketing mix
If we were to do a mix-and-match of the 4Ps with the 4 verbs from the AMA
definition we would get: - CORRECT ANSWER-Product -->Create
Price --> Exchange
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with Correct Answers 100% Pass
What is Marketing? (list 6) - CORRECT ANSWER-- marketing helps create value
- marketing satisfies customer needs and wants
- marketing entails an exchange
- marketing requires decisions on the 4ps
- marketing can be performed by individuals & organizations
- marketing occurs in different settings
What is the AMA definition of marketing? - CORRECT ANSWER-Marketing is
the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients,
partners, and society at large.
What is Professor Philip Kotler definition of marketing? - CORRECT ANSWER-
Marketing is:
To create, to communicate, and to deliver value to a target market at a profit
CCDVTP Stands for - CORRECT ANSWER-This is Professors Philip Kotler
definition of marketing
, which stands for
Create, Communicate, and Deliver Value to a target market at a Profit
Create Value = product management
Communicate Value = Brand Management
Deliver Value = Customer Management
What is the traditionally Marketing Mix? (ORDER IS IMPOTANT ) - CORRECT
ANSWER-The 4Ps, with product being first and the most important
- Product
- Price
- Place
- Promotion
a set of marketing tools that the firm uses to pursue its marketing objectives in the
target - CORRECT ANSWER-Marketing mix
If we were to do a mix-and-match of the 4Ps with the 4 verbs from the AMA
definition we would get: - CORRECT ANSWER-Product -->Create
Price --> Exchange
COPYRIGHT ©️ 2025 ALL RIGHTS RESERVED
