Marketing Management, Global Edition Resúmenes

This document is an academic essay titled "The Role of the 4Ps in Global Brand Strategy and Consumer Decision-Making" for the course MKT 5301-Advanced Marketing. It analyzes how a leading international brand, Apple Inc., employs the 4Ps marketing mix (Product, Price, Place, Promotion) and then applies the consumer buying decision process to a hypothetical new product launch. I. 4Ps Analysis of Apple Inc. A. Product Strategy Focus: Developing innovative products of superior quality tha...

This document is an academic essay titled "Unit VII Essay: How Amazon's distributes its Products Across Different Markets" for the course MKT 5301-Advanced Marketing. It analyzes Amazon's multifaceted distribution strategy, covering its physical and digital channels, potential changes, and the challenges it faces. I. Amazon's Distribution Channels Amazon is a leading e-commerce retailer that uses various distribution channels to reach consumers globally. A. Physical Dis...