Bernays Guías de estudio, Notas de estudios & Resúmenes

John Forde MSU Public Relations Test 2 Exam With 100% Correct Answers 2023 Ivy Lee considered the father of PR, because he created the declaration of principles and openness. worked for rockefellar. had a news paper background. had some indirect ties w nazis. John D Rockefeller Edward bernays (eras) public be dammed (prior to 1900) public be informed () mutual understanding () mutual adjustment (1969-now) Aurthor page major pioneer with att. principles are very import...

John Forde MSU: test 2: Public Relations Aprp Question and answers 2023 verified to pass Ivy Lee - correct answer considered the father of PR, because he created the declaration of principles and openness. worked for rockefellar. had a news paper background. had some indirect ties w nazis. John D Rockefeller - correct answer Edward bernays (eras) - correct answer public be dammed (prior to 1900) public be informed (1900-1918) mutual understanding (1919-1968) mutual adjustme...

Seedbed Era () CORRECT ANSWER-- Let the public be informed. Muckraking, social reform, unions. - PR Trends: Defensive publicity. Journalists = interpreters to get the news out. - Ivy Ledbetter Lee - Full disclosure and tell the truth - President Theodore Roosevelt - Bully pulpit World War I Era () CORRECT ANSWER-- Let the public be informed. The war to end all wars. - PR Trends: Organized promotion, Promote patriotism. Use interest groups. - George Creel - Committee on Public Informatio...

CCI 150 Lisa Gary UTK Exam 1 Latest Update Graded A+ change is caused by money, power, technology Infotainment Weather, sports, celebrities 3 Types of Mass Media Printing, Electronic, Chemical 4 Ways Media Makes Money 1. Advertising 2. Subscription 3. Audience Donations 4. Private Support WHO OWNS THE MEDIA not the government, mostly businesses convergence coming together with the different types of media Narcotizing Dysfunction tuning out because we hear about it to...

MEJO 137 PR Exam UNC (2023/2024) Rated A+ characteristics of PR -deliberate -planned -performance reflects policies -public interest -two way communication -management of competition/conflicts -operating on intangibles define PR the management of mutually influential relationships within a web of relationships comprised of stakeholders and organizations PR vs Advertising both- publicity tactics, rely on mass media to distribute content pr- little content control, free media sources, advocates,...

John Forde MSU: test 2: Public Relations Questions with correct Answers 2023 Ivy Lee considered the father of PR, because he created the declaration of principles and openness. worked for rockefellar. had a news paper background. had some indirect ties w nazis. John D Rockefeller Edward bernays (eras) public be dammed (prior to 1900) public be informed (1900-1918) mutual understanding (1919-1968) mutual adjustment (1969-now) Aurthor page major pioneer with att. princi...

MCS 005 FINAL EXAM LATEST 2023 REAL EXAM 100 QUESTIONS AND CORRECT ANSWERS|AGRADE 1) TV as a “vast wasteland”: expression coined by FCC chair Newton Minow in 1961 to describe television content. Minow advocated for the programming of the public interest. Financial Interest in Syndication Rules (Fin-Syn) imposed: to ban networks to own or produce more programming ●Pave the way for new alternatives like PBS 2) Pseudo-eventing and news staging: pseudo-event: event that has no real ...

Eras of Public Relations --Seedbed Era -World War I Period -Booming Twenties -Roosevelt Era and World War II -Post War Era -Period of Protest and Empowerment -Digital Age and Globalism Seedbed Era - -Public be informed. -Muckraking, social reform, unions -Defensive publicity; journalists hired as interpreters to get news out -Key figures: Ivy Lee, President Theodore Roosevelt (bully pulpit) Word War I Period - -Public be informed. -The war to end all wars. -Organized promotion; ...

MCS 005 FINAL EXAM LATEST 2023 REAL EXAM 100 QUESTIONS AND CORRECT ANSWERS|AGRADE 1) TV as a “vast wasteland”: expression coined by FCC chair Newton Minow in 1961 to describe television content. Minow advocated for the programming of the public interest. Financial Interest in Syndication Rules (Fin-Syn) imposed: to ban networks to own or produce more programming ●Pave the way for new alternatives like PBS 2) Pseudo-eventing and news staging: pseudo-event: event that has no real ...

Public - ANSWER-any group of people who share a common set of interests and goals Stakeholder - ANSWER-when a public has a relationship with your organization Branding - ANSWER-building corporate and product identities Hunt and Grunig - ANSWER-focused on ways that public relations interacts with organizations Contingency theory of Accommodation - ANSWER-A theory of public relations that suggests its practice lies within a continuum from pure accommodation to pure advocacy, dependent ...