Consumers Guías de estudio, Notas de estudios & Resúmenes
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Test Bank for Essentials of Marketing, 18th Edition by Cannon Perreault
- Examen • 1199 páginas • 2023
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- 38,49 €
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Test Bank for Essentials of Marketing 18e 18th Edition by Joseph Cannon, William Perreault and E. Jerome McCarthy. Full Chapters test bank included (Ch 1 to 19) 
 
Chapter 1: Marketing's Value to Consumers, Firms, and Society 
 
Chapter 2: Marketing Strategy Planning 
 
Chapter 3: Evaluating Opportunities in the Changing Market Environment 
 
Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning 
 
Chapter 5: Final Consumers and Their Buying Behavior 
 
Chapter 6: Busine...
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TEST BANK for Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria Piacentini . ISBN-10 : 0199029075. 12 Chapters. (Complete Download).
- Otro • 156 páginas • 2023
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- 33,99 €
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TEST BANK for Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria Piacentini . ISBN-10 : 5. 12 Chapters. (Complete Download). TABLE OF CONTENTS CHAPTER 1 Introduction to Consumer Behaviour and the History of Consumption Page : 14 CHAPTER 2 Contemporary Perspectives on Consumer Behaviour Page : 27 CHAPTER 3 The Perceptual Process Page : 40 CHAPTER 4 Learning and Memory Page : 53 CHAPTER 5 Personality, Self, and Motivation Page : 66 CHAPTER 6 Attit...
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Consumer psychology - Universiteit van Antwerpen
- Resumen • 92 páginas • 2023
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- 10,49 €
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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank)
- Examen • 267 páginas • 2023
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Disponible en paquete
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- 28,38 €
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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank) 
 
Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Test Bank)
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Test Bank For Consumer Behavior: Buying, Having, Being 13th Edition All Chapters - 9780135225691
- Examen • 453 páginas • 2023
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- 28,86 €
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Test Bank For Consumer Behavior: Buying, Having, Being 13th Edition All Chapters
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Complete Summary for Companies, Brands, and Consumers (Lectures+Readings)
- Resumen • 75 páginas • 2023
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Disponible en paquete
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- 12,99 €
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The best complete summary of all lectures and selected readings for Companies, Brands, and Consumers (EBM215A05) in Semester 1A of the Marketing Analytics and Data Science program at RUG. Enhanced with a dynamic table of contents and meticulous organization for readability and easy studying. 
 
100% of profit from this summary is donated to local Groningen NGOs, as well as national ones. - MADS Madlad
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Test Bank For Understanding Research: A Consumer's Guide 2nd Edition All Chapters - 9780137416455
- Examen • 155 páginas • 2024
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- 13,46 €
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Test Bank For Understanding Research: A Consumer's Guide 2nd Edition All Chapters
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Test Bank For Consumer Behavior 12th Edition All Chapters - 9780134734828
- Examen • 562 páginas • 2023
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- 11,92 €
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Test Bank For Consumer Behavior 12th Edition All Chapters
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Articles Summary Consumer Behavior
- Resumen • 16 páginas • 2023
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- 4,79 €
- 39x vendido
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This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam: 
 
Etkin, J. (2016). The hidden cost of personal quantification. 
 
Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice. 
 
Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer. 
 
Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...
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BSM1501 Assignment 2 Semester 1 2024 (Solutions)
- Otro • 6 páginas • 2024
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BSM1501 
Assignment 2 Semester 1 2024 (Solutions) 
 
 
Question 2 
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Question text 
What is the primary objective of an enterprise? 
a. 
To make a profit 
b. 
To achieve market dominance 
c. 
To expand globally 
d. 
To achieve customer satisfaction 
Question 3 
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Question text 
Which variable of the macro-environment includes aspects such as inflation, interest rates, and economic growth 
rate...
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