You have been asked to write an individual blog post on a large business of your choice. This should be a business in your local area if possible. The blog will evaluate the impact of branding on that selected business. Independent Research on Business X You should start by choosing one suitable, local (or other) large business with a reputation for strong brands. You will need to carry out research into their branding. This research will be used in the blog post to illustrate how brand...

Vocational Scenario or Context You have been working part time as a digital marketing assistant in a digital marketing business. You have been asked to support the communications department on an article that they are producing for potential customers in a marketing industry magazine. They want you to write the article, aimed at new customers with limited prior knowledge of digital marketing. Task 1 Part 1 To help bring the article to life you will need to refer to well considered example...

Assignment 1 - What is digital marketing and how is it used?

Develop a digital marketing campaign for a selected product or brand

BTEC Business Level 3 UNIT 17- Digital Marketing Learning Aim C Assignment This assignment includes the following Criteria: P6-Produce an outline for a digital marketing campaign that will create brand loyalty for a new or existing product or brand. M3-Produce a detailed digital marketing campaign and demonstrate how it integrates into the wider marketing and promotional mix for a new or existing product or brand D3-Produce creatively a digital marketing campaign, justifying the key dec...

BTEC Business Level 3 UNIT 17 Digital Marketing Learning Aim A&B assignment This assignment includes the following criteria: P1- Explain the role of digital marketing as an extension of traditional marketing and the ways the messages can be delivered. P2-Investigate the ways in which advertisers are targeting mobile device users. P3-Discuss the digital strategies that a selected business uses to meet two different objectives. P4-Outline different compensation models used in digital marketi...

Unit 17 Digital Marketing Learning Aim A In this essay I talk about boohoo and their digital marketing strategies. I cover the whole of aim A which includes p1, p2, m1 and d1. written 2020/2021

Unit 17 Digital Marketing Learning Aim B In this essay I investigate Boohoo and later give campaign examples from Asos and M&S. I cover the whole of aim B which includes p3, p4, p5, m2 and d2 written 2020/2021