Fundamentals of Marketing

City University (City)

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Marketing Summary: week 1-10 Popular
  • Marketing Summary: week 1-10

  • Resumen • 0 páginas • 2024
  • Summary of lecture notes integrated with available resources. Includes maps, tables, definitions and examples
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Marketing - Pricing Marketing - Pricing
  • Marketing - Pricing

  • Notas de lectura • 15 páginas • 2021
  • These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 10 of the module summarized in 15 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highligh...
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Marketing - Distribution Strategy
  • Marketing - Distribution Strategy

  • Resumen • 13 páginas • 2021
  • These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 8 of the module summarized in 13 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight...
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Marketing - Introduction: Understand the Value Proposition Marketing - Introduction: Understand the Value Proposition
  • Marketing - Introduction: Understand the Value Proposition

  • Resumen • 11 páginas • 2021
  • These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 1 of the module summarized in 11 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight...
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Marketing - Promotion Marketing - Promotion
  • Marketing - Promotion

  • Notas de lectura • 9 páginas • 2021
  • These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of part 1 of week 9 of the module summarized in 9 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink ...
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Marketing - Product l: Innovation and New Product Development Marketing - Product l: Innovation and New Product Development
  • Marketing - Product l: Innovation and New Product Development

  • Notas de lectura • 10 páginas • 2021
  • These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 6 of the module summarized in 10 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight...
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Marketing - Product ll: Branding and Product Management Marketing - Product ll: Branding and Product Management
  • Marketing - Product ll: Branding and Product Management

  • Notas de lectura • 13 páginas • 2021
  • These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 7 of the module summarized in 12 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight...
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Marketing - Consumer Behavior Business Markets Marketing - Consumer Behavior Business Markets
  • Marketing - Consumer Behavior Business Markets

  • Notas de lectura • 8 páginas • 2020
  • These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 5 of the module summarized in 8 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight:...
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Marketing - Consumer Behavior Marketing - Consumer Behavior
  • Marketing - Consumer Behavior

  • Notas de lectura • 10 páginas • 2020
  • These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 4 of the module summarized in 8 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlight:...
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Marketing - Segmentation, Target Marketing and Positioning Marketing - Segmentation, Target Marketing and Positioning
  • Marketing - Segmentation, Target Marketing and Positioning

  • Notas de lectura • 5 páginas • 2020
  • These BM1103 Fundamental of Marketing notes contains the core content of the lecture and textbook of week 3 of the module summarized in 6 pages in sufficient depth which are chronologically ordered. These notes are systematically organized with a color coded system, each color for a specific purpose which makes the material easier to understand and learn: - bold titles: new topics - purple highlight: subtopics of the main topic - green highlight: subtopics of the subtopics - pink highlig...
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