Consumer Behavior

Summary of material covered (preparations for lectures and notes during class) for the course consumer behavior at the free university of Amsterdam. period 4 (february to march 2024).

Samenvatting van Consumer Behavior lesboek Frank Kardes. Alle hoofdstukken die je nodig hebt voor het tentamen. Summary of Consumer Behavior book Frank Kardes. All chapters which are required for the exam.

Alle lectures van Consumer Behavior. Gegeven in Bachelor jaar 3 en pre-master Marketing.

This is a summery of the book "Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline. Cengage Learning, 2020". It contains all the mandatory chapters 1. Understanding Consumer Behavior and Consumer Research 4. Consumer Perception 5. Learning and Memory 6. Automatic Information Processing 7. Motivation and Emotion 8. Attitude and Judgment Formation and Change 9. The Consumer Decision Making Process 10. Product Consideration, Evaluation, an...

Summary of all lecture notes you need to learn for the exam! Good luck!

These are notes from all lectures for the course consumer behavior

Book summary of the required chapters for Consumer Behavior

This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam: Etkin, J. (2016). The hidden cost of personal quantification. Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice. Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer. Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...

Exam grade: 8,4 This summary contains all the discussed information of the lectures Consumer Behavior, including notes of the example exam questions and important information of the mandatory articles

This document summarizes the following chapters from the book: Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline 1. Understanding Consumer Behavior and Consumer Research 4. Consumer Perception 5. Learning and Memory 6. Automatic Information Processing 7. Motivation and Emotion 8. Attitude and Judgment Formation and Change 9. The Consumer Decision Making Process 10. Product Consideration, Evaluation, and Choice 11. Behavioral Decision Theory ...