Marketing Communication

All articles that had to be read for the course and the notes of the lectures are summarized. The summary consists of so-called knowledge clips in which theory is given about, in this case, the topic of branding. The readings consist of articles that had to be read. This summary contains the most important points for the exam.

Detailed summary of Marketing Communication. For each week: all the lectures and seminars in combination with the articles. Course in 2021/2022. Grade 8. Good luck!

Summary for block B exam! A guaranteed 7.5+ with this summary! I found this useful, and so did my friends, to summarise all concepts, theories and key points from the readings required at the exam. It's important to use this summary as your final preparation, as you should be able to understand the concepts included. But it is a fine summary, you'll rock the exam!

Summary for block B exam! A guaranteed 7.5+ with this summary! I found this useful, and so did my friends, to summarise all concepts, theories and key points from the readings required at the exam. It's important to use this summary as your final preparation, as you should be able to understand the concepts included. But it is a fine summary, you'll rock the exam!

Summary that includes all material for the exam of Marketing Communication. The summary is built up through the structure of the articles, supplemented by the most important parts from the micro lectures and reading questions.

Summary that includes all material for the exam of Marketing Communication. The summary is built up through the structure of the Belch & Belch book + articles, supplemented by the most important parts from the micro lectures and reading questions.

All articles summarized for the marketing communication exam Part D. Muntinga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46. Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A consumer-based taxonomy of digital customer engagement practices. Journal of Interactive Marketing, 44, 102-121. Van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. ...