Marketing Channel Management

All-in-one summary

Summary of the web-clips and cases discussed in the lectures (marketing channel management fall 2022)

This document enholds summaries of all readings for the course Marketing Channel Management. This summary is a good preparation for the final exam, next to the lecture notes.

Summary of all mandatory papers marketing channel management 2022

Complete Summary Marketing Channel Management. Including: summaries of all mandatory papers + elaborate notes of lectures, tutorials and web clips.

Complete summary of all theory that will be part of the exam Marketing Channel Management for 20-10-2022 Msc Marketing Management Tilburg University 2022

This document enholds the summary and notes of each Marketing Channel Managment lectures, all modules. Every knowledge clips is included in this summary. The summary of all papers is included in another document.

All webclips and tutorials of the course (fall 2021). Passed the exam with a 7.4

Extensive summary of the mandatory papers for Marketing Channel Management. Included are the following papers: 1. Retailer power in the grocery industry 2. Do you really want to be an ebay? 3. How to win in an omnichannel world 4. The power of trust in manufacturer-retailer relationships 5. The dark side of close relationships 6. Manufacturer and retailer strategies to impact store brand share: global integration, local adaption, and worldwide learning 7. Sales promotion 8. Changing th...