Marketing & Innovation

Summary of all the articles of the Marketing & Innovation course (Radboud University - 2018/2019) The following articles are included: Tripsas (1997), Hillebrand et al (2010), Workman (1993), Evanschnitzky (2012), Van Kleef (2005), Hauser (1993), Bitner et al (2008), Füller (2011), Lilien (2002), Gatzweiler et al (2017), Schweitzer & van Hende (2017), Schmidt & Calantone (2002), Berends et al (2013), Guiltinan (1999), Lee & O'Connor (2013), Golder & Tellis (1993), Sorescu et al (2003), Plouffe...

Summary of all the articles of marketing & innovation 2017/2018

Summary of all articles for the course Marketing & Innovation in the master Marketing and the master Marketing & Entrepreneurship, Radboud University, 2016-2017. Includes the following articles: Tripsas (1997), Hillebrand et al. (2010), Workman (1993), Evanschitzky et al. (2012), Van Kleef et al. (2004), Hauser (1993), Lilien et al. (2002), Füller et al. (2011), Schreier et al. (2012), Van den Hende & Schoormans (2012), Schmidt & Calantone (2002), Berends et al. (2013), Guiltinan (1999), Lee & ...