Marketing

This is a summary of the chapters 1, 2, 5, 6, and 6 of Principles of marketing by Kotler.

This is a summary of the first 2 chapters of Principles of marketing, 6th European edition by Phillip Kotler. This summary is written with care so I hope it will help you in your studies

Principles of marketing summary, 6th european edition (compared with 5th european edition). Including summaries of lectures given on the chapters.

Principles of Marketing 16th Edition This summary is written for the module Guest Experience year 1, IHM at Stenden. These are chapters 1-5, 7, 9, 10 & 12 (Written in English) I got an 8,1 on the final test.

Summary for exam

Samenvatting van het boek ''Principles of Marketing'' bij Philip Kotler en Gary Armstrong. Hoofdstuk 1,2,3,4,5,7,9,10,12, en 14

Chapter 1 and 2 of Kotler: the principles of marketing

Principles of Marketing, chapter 2

Extensive summary about marketing from the book Principles of Marketing. Including all the images of the marketing models, buyer's behaviour etc.

Dit is een Samenvatting voor het vak Marketing in het moduul Guest Experience. Gehaald met een 8,3.