Marketing Management

Samenvatting Marketing Management Maastricht University IB

This is a summary of all the relevant chapters for marketing management, given in the second year of International Business. It covers the exam-relevant chapters of the book 'Marketing Management custom edition for Maastricht University' compiled by Tim Hilken. Summarised chapters: CH8 Product, branding and packaging decisions; CH9 Developing new products; CH11 Services: the intangible product; CH13 Pricing concepts for establishing value; CH15 Retailing and omnichannel marketing; CH16 Adverti...

Overview of the theoretical material for the marketing management exam.

Summary of the course Marketing Management

Mind map of everything that is relevant for the course

Summary of the customised marketing book (chapter 1-5), the lecture and the articles, in depth!

Summary of the Research part of the course Marketing Management, period 2 year 2 IB. If you have any questions, feel free to send me a message!

Summary of the marketing part of the course Marketing Management, period 2 year 2 IB. If you have any questions, feel free to send me a message!

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