MKT

MKT 4440: Exam 3 Sample Questions with 100% Correct Answers | Verified | Updated 2024 Which of the following is a characteristic of the experiential decision-making perspective? a. It often focuses on utilitarian value. b. It assumes that many decisions are learned responses to environmental influences. c. It assumes that consumers make informed decisions regarding what brand to buy. d. It often focuses on hedonic value. - answerD A(n) _____ includes alternatives in the awareness set abo...

MKT 201 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024 A firm may push for environmental sustainability because: - answerMany consumers are willing to pay more for green products. Employee theft of inventory is referred to as: - answerShrinkage Track and trace systems help companies anticipate events: - answerThat could disrupt the supply chain. Firms with just-in-time inventory systems keep very little inventory on hand. - answertrue A ____ is a warehouse where...

MKT 300 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024 The supply chain includes a)producers, wholesalers, and retailers. b)suppliers, producers, intermediaries, and customers. c)suppliers and suppliers' suppliers. d)all entities that facilitate product distribution. e)buyers, seller, marketing intermediaries, and agents. - answerd) all entities that facilitate product distribution most marketing channels have marketing intermediaries. A marketing intermediary...

MKT 310 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024 1. In an experiment, which of the following variables would probably not be the dependent variable? a. total sales b. market share c. advertising d. percent increase in market penetration e. All of these would probably be dependent variables. - answeradvertising 1. The "treatment" is also referred to as which of the following? a. increase in sales b. change in market share c. gross margin d. independe...

MKT 315 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024 If a sudden ringing sound distracts an advertisement reader, and it prevents him from recalling the message, this unplanned event is called ________. - answerNoise Because of ----, businesses are forced to be competitive: - answerBoth internet and E- commerce Tasty Pizza implements _______in order to optimize local search engine queries. - answerLocal SEO Milton Friedman's famous maxim, paraphrased: The soc...

MKT 315 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024 Because of _____, businesses are forced to be competitive. - answerBoth the Internet and E- commerce Milton Friedman's famous maxim, paraphrased, is: The social responsibility of business is to: - answerMake a profit The ROI equation does not: - answerInclude customer service values Self-actualization is NOT: - answerBuying a Mercedes _____ represents where the total revenue and total cost are equal. - answ...

MKT 327 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024 Which of the following activities is associated with the strategic framework stage of the marketing planning process? positioning S.W.O.T. target market analysis marketing mix plan marketing control process - answerpositioning Match the following elements of the information foundation with the basic strategic questions that they address. - answertarget market analysis-is organization on code situation ana...

MKT4309 Final Exam Questions with 100% Correct Answers | Verified | Updated 2024 10%-20% - answerstatistical analysis suggests that ____ of the variation in businesses' profitability is driven by their respective industries. Threat of Potential Entrants - answera software developer has a new idea for a mobile application that will enable blind individuals to identify the denomination of paper currency. Which of the following may prevent the developer from charging a premium price? comple...

MKT MGT FINAL EXAM QUESTIONS WITH 100% CORRECT ANSWERS | VERIFIED | UPDATED 2024 Exam Question: _______ seeks to determine whether an Ad is communicating effectively. - answerA. Copy testing B. Flighting C. Pulsing D. Frequency capping E. Square inch analysis Answer: A Exam Question: The practice of using call centers, where employees receive calls from customers and provide service by taking orders and answering queries, is called ______. - answerA. Customer response marketing B....

MKT4440 Exam Questions with 100% Correct Answers | Verified | Updated 2024 If Bat&Boujie hired a company like Hootsuite to do marketing, what is Hootsuite? - answerThird party Difference between brand equity and brand value - answerequity- customer perception value- an actual number What is USP? - answerunique selling point Framework that allows you to (not swot) - answerPorter's five forces what are the four p's ? - answerProduct, Place, Price, Promotion What is SWOT? - answerstrengt...