What are the types of conformity?
Compliance
Internalisation
Identification
What are the explanations for conformity?
informational social influence, normative social influence
Internalisation conformity
- 'goes along' because they genuinely accept group norms
-Private & public change
-Exposure to other views -> validation process->decide what's wrong/right
-More likely to be permanent without group
https://quizlet.com/gb/543067907/flash-cards/?funnelUUID=93c4bdab-814d-40d5-95ff-799df11642a8 03/03/2026, 9 20 pm
Page 3 of 43
:
, Identification conformity
-Acceptance of a group influence because of desired association
-mixture of compliance (want to be accepted) and internalisation (believe
behaviour is right)
-Not neccesarily private change
Compliance conformity
-'going along with others' to be accepted
-public change but not privately
-only a superficial change, opinion/behaviour goes when group goes
Conformity
Adjusting one's behavior or thinking to coincide with a group standard.
https://quizlet.com/gb/543067907/flash-cards/?funnelUUID=93c4bdab-814d-40d5-95ff-799df11642a8 03/03/2026, 9 20 pm
Page 4 of 43
:
, Explain Informational social influence (ISI)
-acceptance of info from others
-due to desire to be right
-leads to internalisation
-more likely in ambigious situations
-cognitive process
Define Informational social influence
A form of influence, which is the result of a desire to be right - looking to
others as a way of gaining evidence about reality.
Define normative social influence
A form of influence where an individual conforms with the expectations of the
majority in order to gain approval or to avoid social disapproval.
https://quizlet.com/gb/543067907/flash-cards/?funnelUUID=93c4bdab-814d-40d5-95ff-799df11642a8 03/03/2026, 9 20 pm
Page 5 of 43
:
, Explain normative social influence NSI
-a desire to behave like others to not look foolish
-most likley in situations you don't know how to behave in PRIVATE STAYS THE
SAME
-humans need social companionship and fear rejection
-emotional process
-leads to compliance
Strengths/limitations of NSI normative social influence
+ there is research support such as Asch's researc responses-people said it was
bc they were afraid of dissaptoval
-individual differences, depending on how much you care about being liked
Strengths/limitations of ISI informational social influence
+there's research support such as Lucas et al-ambigious (maths) situations
created confrmity
-there are individual differences, Asch found students less conformist as
confidence in knowledgability affects whether you are as influenced
https://quizlet.com/gb/543067907/flash-cards/?funnelUUID=93c4bdab-814d-40d5-95ff-799df11642a8 03/03/2026, 9 20 pm
Page 6 of 43
:
Compliance
Internalisation
Identification
What are the explanations for conformity?
informational social influence, normative social influence
Internalisation conformity
- 'goes along' because they genuinely accept group norms
-Private & public change
-Exposure to other views -> validation process->decide what's wrong/right
-More likely to be permanent without group
https://quizlet.com/gb/543067907/flash-cards/?funnelUUID=93c4bdab-814d-40d5-95ff-799df11642a8 03/03/2026, 9 20 pm
Page 3 of 43
:
, Identification conformity
-Acceptance of a group influence because of desired association
-mixture of compliance (want to be accepted) and internalisation (believe
behaviour is right)
-Not neccesarily private change
Compliance conformity
-'going along with others' to be accepted
-public change but not privately
-only a superficial change, opinion/behaviour goes when group goes
Conformity
Adjusting one's behavior or thinking to coincide with a group standard.
https://quizlet.com/gb/543067907/flash-cards/?funnelUUID=93c4bdab-814d-40d5-95ff-799df11642a8 03/03/2026, 9 20 pm
Page 4 of 43
:
, Explain Informational social influence (ISI)
-acceptance of info from others
-due to desire to be right
-leads to internalisation
-more likely in ambigious situations
-cognitive process
Define Informational social influence
A form of influence, which is the result of a desire to be right - looking to
others as a way of gaining evidence about reality.
Define normative social influence
A form of influence where an individual conforms with the expectations of the
majority in order to gain approval or to avoid social disapproval.
https://quizlet.com/gb/543067907/flash-cards/?funnelUUID=93c4bdab-814d-40d5-95ff-799df11642a8 03/03/2026, 9 20 pm
Page 5 of 43
:
, Explain normative social influence NSI
-a desire to behave like others to not look foolish
-most likley in situations you don't know how to behave in PRIVATE STAYS THE
SAME
-humans need social companionship and fear rejection
-emotional process
-leads to compliance
Strengths/limitations of NSI normative social influence
+ there is research support such as Asch's researc responses-people said it was
bc they were afraid of dissaptoval
-individual differences, depending on how much you care about being liked
Strengths/limitations of ISI informational social influence
+there's research support such as Lucas et al-ambigious (maths) situations
created confrmity
-there are individual differences, Asch found students less conformist as
confidence in knowledgability affects whether you are as influenced
https://quizlet.com/gb/543067907/flash-cards/?funnelUUID=93c4bdab-814d-40d5-95ff-799df11642a8 03/03/2026, 9 20 pm
Page 6 of 43
:
