AIS3717
October November PORTFOLIO 2026
Unique number:
Due date: 23 October 2026
QUESTION 1: INFOWISE SOLUTIONS
1.1 Explanation of infopreneurship (5 marks)
Infopreneurship means building a business around information that people are
prepared to pay for. The owner identifies what customers need to know, searches for
trustworthy material, checks it, organises it and changes it into something customers
can use without wasting time. A useful product might be a small business market
report, an electronic book, a searchable database or an online course. The main
item being sold is therefore knowledge and information, rather than a physical
product. This is an important part of the knowledge economy because organisations
depend on good information when making plans and solving problems (AIS3717
Study guide, 2018, p. 2). InfoWise Solutions fits this meaning because it prepares
digital information products and gives advice to people who need reliable facts. Its
founders do more than pass on information found on the internet. They add value by
, QUESTION 1: INFOWISE SOLUTIONS
1.1 Explanation of infopreneurship (5 marks)
Infopreneurship means building a business around information that people are
prepared to pay for. The owner identifies what customers need to know, searches for
trustworthy material, checks it, organises it and changes it into something customers
can use without wasting time. A useful product might be a small business market
report, an electronic book, a searchable database or an online course. The main
item being sold is therefore knowledge and information, rather than a physical
product. This is an important part of the knowledge economy because organisations
depend on good information when making plans and solving problems (AIS3717
Study guide, 2018, p. 2). InfoWise Solutions fits this meaning because it prepares
digital information products and gives advice to people who need reliable facts. Its
founders do more than pass on information found on the internet. They add value by
choosing suitable content and presenting it in an understandable way. Customers
pay because the service saves them research time and supports better decisions.
Infopreneurship still involves business risks, including finding customers, covering
costs and keeping products up to date (Skrzeszewski, 2006).
QUESTION 1: INFOWISE SOLUTIONS
1.2 Characteristics of InfoWise Solutions (10 marks)
InfoWise Solutions starts by looking for a need in the market. Students may struggle
to find dependable learning resources, while small businesses often do not have
enough time or staff to carry out their own research. The founders notice these
problems and turn them into business opportunities instead of waiting for
employment. Their information management, marketing and software skills help
them prepare different products for different customers. This shows opportunity
recognition, specialised knowledge and customer focus. Their reports could, for
instance, help a township shop owner understand local buying patterns before
ordering expensive stock. In the knowledge economy, information becomes valuable
when someone can apply it to solve a real problem (AIS3717 Study guide, 2018, p.
1). The company also takes business risks because it must spend time creating
resources before knowing how many people will buy them. Careful planning matters
October November PORTFOLIO 2026
Unique number:
Due date: 23 October 2026
QUESTION 1: INFOWISE SOLUTIONS
1.1 Explanation of infopreneurship (5 marks)
Infopreneurship means building a business around information that people are
prepared to pay for. The owner identifies what customers need to know, searches for
trustworthy material, checks it, organises it and changes it into something customers
can use without wasting time. A useful product might be a small business market
report, an electronic book, a searchable database or an online course. The main
item being sold is therefore knowledge and information, rather than a physical
product. This is an important part of the knowledge economy because organisations
depend on good information when making plans and solving problems (AIS3717
Study guide, 2018, p. 2). InfoWise Solutions fits this meaning because it prepares
digital information products and gives advice to people who need reliable facts. Its
founders do more than pass on information found on the internet. They add value by
, QUESTION 1: INFOWISE SOLUTIONS
1.1 Explanation of infopreneurship (5 marks)
Infopreneurship means building a business around information that people are
prepared to pay for. The owner identifies what customers need to know, searches for
trustworthy material, checks it, organises it and changes it into something customers
can use without wasting time. A useful product might be a small business market
report, an electronic book, a searchable database or an online course. The main
item being sold is therefore knowledge and information, rather than a physical
product. This is an important part of the knowledge economy because organisations
depend on good information when making plans and solving problems (AIS3717
Study guide, 2018, p. 2). InfoWise Solutions fits this meaning because it prepares
digital information products and gives advice to people who need reliable facts. Its
founders do more than pass on information found on the internet. They add value by
choosing suitable content and presenting it in an understandable way. Customers
pay because the service saves them research time and supports better decisions.
Infopreneurship still involves business risks, including finding customers, covering
costs and keeping products up to date (Skrzeszewski, 2006).
QUESTION 1: INFOWISE SOLUTIONS
1.2 Characteristics of InfoWise Solutions (10 marks)
InfoWise Solutions starts by looking for a need in the market. Students may struggle
to find dependable learning resources, while small businesses often do not have
enough time or staff to carry out their own research. The founders notice these
problems and turn them into business opportunities instead of waiting for
employment. Their information management, marketing and software skills help
them prepare different products for different customers. This shows opportunity
recognition, specialised knowledge and customer focus. Their reports could, for
instance, help a township shop owner understand local buying patterns before
ordering expensive stock. In the knowledge economy, information becomes valuable
when someone can apply it to solve a real problem (AIS3717 Study guide, 2018, p.
1). The company also takes business risks because it must spend time creating
resources before knowing how many people will buy them. Careful planning matters
