Marketing Management Resúmenes

Southwest Airlines - Case Study. The case discusses the business model and the key problems faced by the organization.

ch 6 developing pricing strategies and programs

summary of MBA 214 chapters from the book Marketing Management Kotler Keller

ch 2 developing marketing strategies and plans

ch 1 defining marketing for the new realities

ch 3 tapping into global markets

ch 7 summary form marketing management