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Marketing Communications Resúmenes (1.º edición)
Patrick De Pelsmacker, Maggie Geuens - ISBN: 9781292135762
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Ver todos los 43 resúmenes de Marketing Communications, escritos por Patrick De Pelsmacker, Maggie Geuens. Los resúmenes de Marketing Communications en Stuvia están escritos por estudiantes o profesores, lo que facilita y acelera la comprensión del contenido del libro de texto. Encontrar el resumen que se adapte perfectamente a tu estilo de aprendizaje hará que estudiar sea mucho más fácil.
Resúmenes más vendidos de Marketing Communications
Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh

Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14
- Resumen
- • 69 páginas •
Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh

Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14
A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.
- Resumen
- • 36 páginas •
A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
- Resumen
- • 67 páginas •
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
Deze samenvatting bevat alle collegenotities en inhoud van het boek 'Marketing Communications: A European Perspective' van P. De Pelsmacker (hoofdstukken 1-7 en 13-14). Geslaagd in eerste zit met 18/20.
- Resumen
- • 129 páginas •
Deze samenvatting bevat alle collegenotities en inhoud van het boek 'Marketing Communications: A European Perspective' van P. De Pelsmacker (hoofdstukken 1-7 en 13-14). Geslaagd in eerste zit met 18/20.
Dit is een samenvatting van het vak Marketingcommunicatie. Maar tegelijkertijd ook van het boek van de Pelsmatcker, Geuens & van Den bergh (marketing communications. a european perspective, zesde editie (2017)). behalve hoofdstuk 3 en 12.
- Resumen
- • 72 páginas •
Dit is een samenvatting van het vak Marketingcommunicatie. Maar tegelijkertijd ook van het boek van de Pelsmatcker, Geuens & van Den bergh (marketing communications. a european perspective, zesde editie (2017)). behalve hoofdstuk 3 en 12.
Marketing Communications Summary, Chapters: 1-11, 13-14
Book: Marketing Communications, A European Perspective 
6th edition.
- Resumen
- • 95 páginas •
Marketing Communications Summary, Chapters: 1-11, 13-14
Book: Marketing Communications, A European Perspective 
6th edition.
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 
- Includes all powerpoint and lecture notes
- Resumen
- • 58 páginas •
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 
- Includes all powerpoint and lecture notes
This is the Book Summary of Marketing Communications, including all the chapters that are needed to be studied.
- Resumen
- • 32 páginas •
This is the Book Summary of Marketing Communications, including all the chapters that are needed to be studied.
This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.
- Resumen
- • 146 páginas •
This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.
Summary of the book Marketing Communication
Chapters: 3, 4, 6, and 13
MSc Marketing Management/ Marketing Analytics at Tilburg University
- Resumen
- • 29 páginas •
Summary of the book Marketing Communication
Chapters: 3, 4, 6, and 13
MSc Marketing Management/ Marketing Analytics at Tilburg University
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Resúmenes más recientes de Marketing Communications
Deze samenvatting bevat alle collegenotities en inhoud van het boek 'Marketing Communications: A European Perspective' van P. De Pelsmacker (hoofdstukken 1-7 en 13-14). Geslaagd in eerste zit met 18/20.
- Resumen
- • 129 páginas •
Deze samenvatting bevat alle collegenotities en inhoud van het boek 'Marketing Communications: A European Perspective' van P. De Pelsmacker (hoofdstukken 1-7 en 13-14). Geslaagd in eerste zit met 18/20.
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 
- Includes all powerpoint and lecture notes
- Resumen
- • 58 páginas •
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 
- Includes all powerpoint and lecture notes
This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. 
 
The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...
- Resumen
- • 16 páginas •
This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. 
 
The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...
A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.
- Resumen
- • 50 páginas •
A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.
Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 7: Media planning 
Chapter 13: Measuring campaign effectiveness
- Resumen
- • 7 páginas •
Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 7: Media planning 
Chapter 13: Measuring campaign effectiveness
Samenvatting 2021 marketing communicatie tilburg master marketing management met gastlessen overview
- Resumen
- • 19 páginas •
Samenvatting 2021 marketing communicatie tilburg master marketing management met gastlessen overview
Marketing Communication summary ALL lectures 2021 for Marketing Management / analytics master
- Notas de lectura
- • 28 páginas •
Marketing Communication summary ALL lectures 2021 for Marketing Management / analytics master
Summary written in English of all chapters from and the book & clips of the lectures. 
 
Chapter 1, 2,3,4,5,6,7,8,9,10,11,13&14
- Resumen
- • 88 páginas •
Summary written in English of all chapters from and the book & clips of the lectures. 
 
Chapter 1, 2,3,4,5,6,7,8,9,10,11,13&14
Korte samenvatting met alle onderwerpen voor tentamen.
- Resumen
- • 19 páginas •
Korte samenvatting met alle onderwerpen voor tentamen.
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- Resumen
- • 19 páginas •
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