Fundamentals of Marketing Resúmenes (1.º edición)

An introduction to the segmentation, targeting and positioning (STP) model

An introduction to the marketing mix (the 7P's)

An introduction to marketing metrics and KPI's

Extensive Marketing Summary (English) Extensive and structured summary that covers the basic and the ins and outs of national and international marketing. Consists of 9 full pages that include examples and detailed images.

A brief explanation of what is marketing environment and strategies that need to be done and used by the organisation or company to achieve their marketing goals

An introduction to marketing communications, including the communications mix

This document is an introduction to buyer behaviour. It includes transactional marketing, relationship marketing, psychology of customers, purchase motivations, personality theories and more.

Introduction to Marketing Communications, including the Communications Mix

Detailed summary of the Fundamentals of Marketing book from Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti in English Gedetailleerde samenvatting van het Fundamentals of Marketing boek van Paul Baines, Chris Fill, Sara Rosengren, en Paolo Antonetti in het Engels

Detailed summary of the book Fundamentals of Marketing by Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonett