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The Macro Environment Summary Notes
LEARNING OUTCOMES 
After studying this chapter you should be able to: 
Explain how changes in the international and economic environments 
affect marketing decisions. 
Identify the major trends in the firm’s natural/physical and 
technological environments. 
Explain the key change in the political and cultural environments. 
Identify social change in the environment
- Summary
- • 5 pages •
LEARNING OUTCOMES 
After studying this chapter you should be able to: 
Explain how changes in the international and economic environments 
affect marketing decisions. 
Identify the major trends in the firm’s natural/physical and 
technological environments. 
Explain the key change in the political and cultural environments. 
Identify social change in the environment
MNM2601 - Consumer & Business Behavior Summary notes
LEARNING OUTCOMES 
After studying this unit you should be able to: 
Illustrate the different types of purchase decision 
Illustrate the influence of the individual factors influencing consumer 
buying decisions 
Illustrate the group factors influencing consumer buying decisions 
Illustrate the steps in the decision making process 
Explain the factors influencing business buying behavior
- Summary
- • 17 pages •
LEARNING OUTCOMES 
After studying this unit you should be able to: 
Illustrate the different types of purchase decision 
Illustrate the influence of the individual factors influencing consumer 
buying decisions 
Illustrate the group factors influencing consumer buying decisions 
Illustrate the steps in the decision making process 
Explain the factors influencing business buying behavior
The Marketing Environment Summary Notes
CONTENTS: 
Introduction 
The Enterprise and the Environment 
Marketing Defined from a Micro and a Macro Perspective 
The Marketing Environment 
The Micro Environment 
The Market Environment 
The Macro Environment 
Profit and Non-profit Organisations 
Environmental Scanning and Forecasting
- Summary
- • 27 pages •
CONTENTS: 
Introduction 
The Enterprise and the Environment 
Marketing Defined from a Micro and a Macro Perspective 
The Marketing Environment 
The Micro Environment 
The Market Environment 
The Macro Environment 
Profit and Non-profit Organisations 
Environmental Scanning and Forecasting
Marketing Environment Questions & Answers
1. Definitions; Market environment, Macro environment & micro 
environment 
2. Inflation and competition might influence an organisation's 
marketing strategy 
3. Methods that a marketing manager could use to undertake 
environmental scanning 
4. Technological environment effects 
5. Enterprise's external environment 
6. Marketing environmen
- Exam (elaborations)
- • 8 pages •
1. Definitions; Market environment, Macro environment & micro 
environment 
2. Inflation and competition might influence an organisation's 
marketing strategy 
3. Methods that a marketing manager could use to undertake 
environmental scanning 
4. Technological environment effects 
5. Enterprise's external environment 
6. Marketing environmen
Marketing Environment Questions & Answers
1. Definitions; Market environment, Macro environment & micro 
environment 
2. Inflation and competition might influence an organisation's 
marketing strategy 
3. Methods that a marketing manager could use to undertake 
environmental scanning 
4. Technological environment effects 
5. Enterprise's external environment 
6. Marketing environmen
- Exam (elaborations)
- • 8 pages •
1. Definitions; Market environment, Macro environment & micro 
environment 
2. Inflation and competition might influence an organisation's 
marketing strategy 
3. Methods that a marketing manager could use to undertake 
environmental scanning 
4. Technological environment effects 
5. Enterprise's external environment 
6. Marketing environmen
MARKETING MANAGEMENT SUMMARY PACK NOTES
Topics Covered: 
Introduction of Marketing Management
Marketing Concept - Summary notes
Marketing and the Organisation - Summary notes
Marketing Management Process - Summary notes
The Marketing Environment - Summary Notes
- Package deal
- • 5 items •
- Introduction of Marketing Management • Summary
- Marketing Concept - Summary notes • Summary
- Marketing and the Organisation - Summary notes • Summary
- Marketing Management Process - Summary notes • Summary
- The Marketing Environment - Summary Notes • Summary
Topics Covered: 
Introduction of Marketing Management
Marketing Concept - Summary notes
Marketing and the Organisation - Summary notes
Marketing Management Process - Summary notes
The Marketing Environment - Summary Notes
The Marketing Environment - Summary Notes
The Marketing Environment 
CONTENTS: 
Introduction 
The Enterprise and the Environment 
Marketing Defined from a Micro and a Macro Perspective 
The Marketing Environment 
The Micro Environment 
The Market Environment 
The Macro Environment 
Profit and Non-profit Organisations 
Environmental Scanning and Forecasting
- Package deal
- Summary
- • 27 pages •
The Marketing Environment 
CONTENTS: 
Introduction 
The Enterprise and the Environment 
Marketing Defined from a Micro and a Macro Perspective 
The Marketing Environment 
The Micro Environment 
The Market Environment 
The Macro Environment 
Profit and Non-profit Organisations 
Environmental Scanning and Forecasting
Cost-volume-profit analysis
Summary Notes: 
Cost-volume-profit analysis
- Package deal
- Summary
- • 5 pages •
Summary Notes: 
Cost-volume-profit analysis
MAC3761 - Management Accounting III Summary Notes
Topics Covered: Cost-volume-profit analysis, Nature and classification of costs, Performance Management, Transfer Pricing and Variable Costing and Absorption Costing
- Package deal
- • 5 items •
- Variable Costing and Absorption Costing • Summary
- Transfer Pricing • Summary
- Performance Management • Exam (elaborations)
- Nature and classification of costs • Summary
- Cost-volume-profit analysis • Summary
Topics Covered: Cost-volume-profit analysis, Nature and classification of costs, Performance Management, Transfer Pricing and Variable Costing and Absorption Costing
MAC4862 PACK SUMMARY NOTES
TOPICS COVERED: Cost - Volume - Profit analysis, Nature and classification of costs, Performance Management, Transfer Pricing and Variable Costing and Absorption Costing
- Package deal
- • 5 items •
- Variable Costing and Absorption Costing • Summary
- Transfer Pricing • Summary
- Performance Management • Exam (elaborations)
- Nature and classification of costs • Summary
- Cost-volume-profit analysis • Summary
TOPICS COVERED: Cost - Volume - Profit analysis, Nature and classification of costs, Performance Management, Transfer Pricing and Variable Costing and Absorption Costing