Marketing Management (BEM120)

Draw a diagram showing the various steps that are taken in the pricing of a product. Steps taken in pricing of a product.

List the steps in the personal selling process. Steps in the personal selling process

Strategic planning is a critical process that organizations engage in to identify what they are and where they want to be in the future. (a) Identify the three levels of strategy. (b) Explain where marketing planning fits into this process. (c) Describe the benefits of marketing planning

The third step in the marketing planning process is an internal and external analysis of the strengths, weaknesses, opportunities and threats. Explain what this would involve for the marketer.

Discuss the following competitive-orientated approaches to pricing: (a) Product-analysis pricing (b) Competition-oriented pricing (c) Full-line pricing

Discuss promotional methods that can be used to drive sales in the consumer market.

Discuss the best sources and techniques for building a list of potential customers during prospecting.

summary of chapter 18 - stk 120

This document compiles notes from the textbook Introduction to marketing a southern African perspective, as well as lecture notes and study guide notes. *Exam mark: 82% *Final mark: 80% Please support my profile by leaving a review!