Imc Study guides, Study notes & Summaries
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Designing and Managing the Supply Chain, 4e David Simchi-Levi, Edith Simchi-Levi, Philip Kaminsky (Test Bank)
- Exam (elaborations) • 51 pages • 2023
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Designing and Managing the Supply Chain, 4e David Simchi-Levi, Edith Simchi-Levi, Philip Kaminsky (Test Bank) 
 
Designing and Managing the Supply Chain, 4e David Simchi-Levi, Edith Simchi-Levi, Philip Kaminsky (Test Bank)
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COM4808 ASSIGNMENT 4 EXAM PORTFOLIO (ANSWER SOLUTIONS)
- Other • 16 pages • 2024 Popular
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COM4808 ASSIGNMENT 4 EXAM PORTFOLIO (ANSWER SOLUTIONS) 
 
Assignment 04 (EXAMINATION PORTFOLIO) 
ASSIGNMENT 04 – EXAMINATION PORTFOLIO 
o No extensions of the due date will be granted as this is an examination 
portfolio. 
o The submission of the examination portfolio is compulsory. 
o The following assignment is your examination portfolio. 
To ensure that a brand is built in a consistent manner in the new marketing era, the 
elements of the IMC mix should be implemented to guarantee consist...
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Test Bank - Advertising & Imc Principles And Practice, 11th Edition (Moriarty, 2019) Chapter 1-18 | All Chapters
- Exam (elaborations) • 689 pages • 2022
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Test Bank - Advertising & Imc Principles And Practice, 11th Edition (Moriarty, 2019) Chapter 1-18 | All Chapters
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow
- Exam (elaborations) • 762 pages • 2022
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications 9e 9th Edition by Kenneth E Clow, Donald E Baack. 
 
ISBN-13: 4345 
 
Full Chapters test bank included 
 
PART 1: THE IMC FOUNDATION 
Integrated Marketing Communications 
Brand Management 
Buyer Behaviors 
The IMC Planning Process 
PART 2: IMC ADVERTISING TOOLS 
Advertising Campaign Management 
Advertising Design 
Traditional Media Channels 
PART 3: DIGITAL AND ALTERNATIVE MARKETING 
Digital and Mobile Marketing 
Socia...
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IMC: Alle artikelen
- Summary • 31 pages • 2022
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Dit document bevat een samenvatting van alle artikelen die gelezen moeten worden voor het vak Inleiding in Media en Communicatie, voor de bachelor Communicatie en Informatiewetenschappen. Ik heb dit zelf als keuzevak gekozen in bachelor 3 Pedagogische Wetenschappen. 
De artikelen: 
• Hoeken (2017, pp. 3-17) 
• Van den Broeck, Vansteenkiste, De Witte, Lens, & Andriessen (2009) 
• Craig (1999) 
• Brasfield (2006) 
• Nabi & Clark (2008) 
• Tukachinsky (2008) 
• Weisser (2013) 
• Su...
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Advertising & IMC Principles and Practice, 11e Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells (Solution Manual)
- Exam (elaborations) • 437 pages • 2023
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Advertising & IMC Principles and Practice, 11e Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells (Solution Manual) 
 
Advertising & IMC Principles and Practice, 11e Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells (Solution Manual)
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Test bank for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1260060411. 19 Chapters (Complete Download). 552 Pages
- Other • 552 pages • 2023
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Test Bank for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1. 19 Chapters (Complete Download). 552 Pages TABLE OF CONTENTS Part 1 Understanding Integrated Marke ting Communications CHAPTER 1 Integrated Marketing Communications CHAPTER 2 Organizing for IMC: Role of Agencies CHAPTER 3 Consumer Behaviour and Target Audience Decisions CHAPTER 4 Communication Response Models Part 2 Articulating the Message CHAPTER 5 Objectives for the IMC Plan CHAPTER 6 Brand Positioning ...
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Test Bank for Designing and Managing the Supply Chain, 4th Edition by Simchi-Levi
- Exam (elaborations) • 51 pages • 2023
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Test Bank for Designing and Managing the Supply Chain 4e 4th Edition by David Simchi-Levi, Philip Kaminsky and Edith Simchi-Levi. ISBN 7709 
 
Full Chapters test bank included 
 
CHAPTER 1: INTRODUCTION TO SUPPLY CHAIN MANAGEMENT 
Chapter 1 Introduction 
1.1 What Is Supply Chain Management? 
1.2 The Development Chain 
1.3 Global Optimization 
1.4 Managing Uncertainty and Risk 
1.5 Supply Chain Segmentation and Customer Value Proposition 
1.6 The Evolution of Supply Chain Management 
1.7 The Comp...
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IMC: Samenvatting Communication In Everyday Life
- Summary • 56 pages • 2022
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Dit document bevat alle hoofdstukken die gelezen moeten worden voor het vak Inleiding in Communicatie en Media. Het gaat om de hoofdstukken 1 t/m 10, 12 en 13.
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IMC: Alle kennisclips
- Class notes • 41 pages • 2022
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Dit document bevat aantekeningen van alle kennisclips die gekeken moeten worden bij het vak Inleiding in Communicatie en Media, aan de Universiteit Utrecht, behorend bij de bachelor Communicatie en Informatiewetenschappen (ikzelf heb dit als keuzevak gevolgd bij de bachelor Pedagogische Wetenschappen).