Improve your search results. Select your educational institution and subject so that we can show you the most relevant documents and help you in the best way possible.
Ok, I understand!
Your school or university
Improve your search results. Select your educational institution and subject so that we can show you the most relevant documents and help you in the best way possible.
Ok, I understand!
Consumer behavior Study guides, Study notes & Summaries
Looking for the best study guides, study notes and summaries about Consumer behavior? On this page you'll find 6146 study documents about Consumer behavior.
This document contains an extensive summary from the knowledge clips and reading papers that are materials for the final exam. Also some important notes from the Q&A session are included.
Summary Consumer Behaviour
Last document update:
ago
This document contains an extensive summary from the knowledge clips and reading papers that are materials for the final exam. Also some important notes from the Q&A session are included.
Test Bank for Consumer Behavior 12th Edition Schiffman / All Chapter 1 - 16 Updated 2023
Exam (elaborations) • 559
pages
• 2023
Consumer Behavior 12th Edition Schiffman Test Bank

Test Bank for Consumer Behavior 12th Edition Schiffman / All Chapter 1 - 16 Updated 2023
Test Bank for Consumer Behavior 12th Edition Schiffman / All Chapter 1 - 16 Updated 2023
Last document update:
ago
Consumer Behavior 12th Edition Schiffman Test Bank

Test Bank for Consumer Behavior 12th Edition Schiffman / All Chapter 1 - 16 Updated 2023
This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam:



Etkin, J. (2016). The hidden cost of personal quantification.



Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice.



Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer.



Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...
Articles Summary Consumer Behavior
Last document update:
ago
This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam:



Etkin, J. (2016). The hidden cost of personal quantification.



Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice.



Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer.



Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...
Test Bank for Consumer Behavior Buying Having Being 13th Edition Solomon / All Chapter 1 - 14 Updated 2023
Exam (elaborations) • 304
pages
• 2023
Consumer Behavior Buying Having Being 13th Edition Solomon Test Bank

Test Bank for Consumer Behavior Buying Having Being 13th Edition Solomon / All Chapter 1 - 14 Updated 2023
Test Bank for Consumer Behavior Buying Having Being 13th Edition Solomon / All Chapter 1 - 14 Updated 2023
Last document update:
ago
Consumer Behavior Buying Having Being 13th Edition Solomon Test Bank

Test Bank for Consumer Behavior Buying Having Being 13th Edition Solomon / All Chapter 1 - 14 Updated 2023
In dit document is een uitgebreide samenvatting te vinden van de lesstof en de verplichte readers van het vak Consumer Behavior. Ook is de aanbevolen reader ‘The ultimate guide to A/B testing’ hierin opgenomen. De samenvatting bevat ook relevante afbeeldingen uit de powerpoints en uit de readers. Veel succes met leren!
Samenvatting Consumer Behavior (ENTMKT09J3)
Last document update:
ago
In dit document is een uitgebreide samenvatting te vinden van de lesstof en de verplichte readers van het vak Consumer Behavior. Ook is de aanbevolen reader ‘The ultimate guide to A/B testing’ hierin opgenomen. De samenvatting bevat ook relevante afbeeldingen uit de powerpoints en uit de readers. Veel succes met leren!
Exam grade: 8,4

This summary contains all the discussed information of the lectures Consumer Behavior, including notes of the example exam questions and important information of the mandatory articles
Summary of the Consumer Behavior lectures 2023
Last document update:
ago
Exam grade: 8,4

This summary contains all the discussed information of the lectures Consumer Behavior, including notes of the example exam questions and important information of the mandatory articles
Test Bank for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins
Last document update:
ago
Test Bank for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins
This document summarizes the following chapters from the book: Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline



1. Understanding Consumer Behavior and Consumer Research

4. Consumer Perception

5. Learning and Memory

6. Automatic Information Processing

7. Motivation and Emotion

8. Attitude and Judgment Formation and Change

9. The Consumer Decision Making Process

10. Product Consideration, Evaluation, and Choice

11. Behavioral Decision Theory ...
Summary Book Consumer Behavior - Kardes et al.
Last document update:
ago
This document summarizes the following chapters from the book: Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline



1. Understanding Consumer Behavior and Consumer Research

4. Consumer Perception

5. Learning and Memory

6. Automatic Information Processing

7. Motivation and Emotion

8. Attitude and Judgment Formation and Change

9. The Consumer Decision Making Process

10. Product Consideration, Evaluation, and Choice

11. Behavioral Decision Theory ...
Samenvatting van de boekhoofdstukken van Consumer Behavior
Summary • 40
pages
• 2024
Samenvatting van de boekhoofdstukken 1 t/m 9, 14 en 15 van het boek Consumer Behavior (Schifmann) voor het vak Principles of Consumer Behaviour. Geschreven in het Nederlands.
Samenvatting van de boekhoofdstukken van Consumer Behavior
Last document update:
ago
Samenvatting van de boekhoofdstukken 1 t/m 9, 14 en 15 van het boek Consumer Behavior (Schifmann) voor het vak Principles of Consumer Behaviour. Geschreven in het Nederlands.
Solution Manual for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins
Exam (elaborations) • 268
pages
• 2024
Solution Manual for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins
Solution Manual for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins
Last document update:
ago
Solution Manual for Consumer Behavior Building Marketing Strategy, 15th Edition By David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins
As you read this, a fellow student has made another R85
How did he do that? By selling his study notes on Stuvia. Try it yourself!
Discover all about earning on Stuvia