Bem314 Study guides, Study notes & Summaries

Chapter 5 of BEM314 focuses on research design, objectives, and classification. The chapter examines quantitative and qualitative data and secondary and primary research. The research proposal and draft. Research collection strategies.

BEM314 CHAPTER 2 NOTES. This chapter is on Research Ethics, notes are made using notes from lectures and the following textbook: Wiid, J. & Diggines, C. 2020. Marketing Research, 4th edition. JUTA.

BEM314 CHAPTER 1 NOTES. This chapter is on Perspectives on Marketing Research, notes are made using notes from lectures and the following textbook: Wiid, J. & Diggines, C. 2020. Marketing Research, 4th edition. JUTA.

BEM314 CHAPTER 3 NOTES. This chapter is on Overview of the marketing research process, notes are made using notes from lectures and the following textbook: Wiid, J. & Diggines, C. 2020. Marketing Research, 4th edition. JUTA.

A well-done summary of the whole of chapter 5 made from the class slides, the textbook and lecture notes.

Chapter 4 of BEM314, Problem definition is the starting point of any scientific research process. The marketing problem is the basis of any investigation, and so it is necessary to obtain a clear insight into the nature, scope, and intensity of the problem before formulating the research problem.

A well-done summary of the whole of chapter 6 made from the class slides, the textbook and lecture notes.

detailed summary of the marketing textbook (marketing research 4th edition) for Bem 314 covers all the chapters contained in the book

detailed summary of the marketing textbook (marketing research 4th edition) for Bem 314 covers all the chapters contained in the book

detailed summary of the marketing textbook (marketing research 4th edition) for Bem 314 covers all the chapters contained in the book