Bem 321 Study guides, Study notes & Summaries

Theses are notes covering chapters 5, 6, 7,8 and 9 from the Applied Strategic Marketing textbook. These notes have been compiled in conjunction with the textbook and lecture slides. It is advised that you go through them with the textbook to make further notes or elaborate on topics that are not understood. Textbook used: Applied Strategic Marketing 5th Ed Please note: I am only selling the notes/summaries made from the above mentioned textbook and am not selling the intellectual propert...

This document contains case studies and answers of content covered in chapters 1-4. This document has been made for preparation of semester test 1 (2022) which covers chapters 1-4. Textbook used: Applied Strategic Marketing 5th ed. Please Note: I am only selling the the case studies and answers extracted from the above mentioned textbook and am not selling the intellectual property provided. This is only a guide to help students study.

Detailed summary of the BEM 321 chapters. Where applicable the notes have been marked with information that is important.

Detailed summary of the BEM 321 chapters. Where applicable the notes have been marked with information that is important.

Detailed summary of the BEM 321 chapters. Where applicable the notes have been marked with information that is important.

Detailed summary of the BEM 321 chapters. Where applicable the notes have been marked with information that is important.

Detailed summary of the BEM 321 chapters. Where applicable the notes have been marked with information that is important.

A detailed summary of BEM 321 chapters. In certain sections what has been highlighted as being important or not important by the lecturer has been marked.