Skimming Study guides, Study notes & Summaries

How is skimming used to target PCI data? - Copying payment card numbers by tampering with POS devices, ATMs, Kiosks or copying the magnetic stripe using handheld skimmers. How is phishing used to target PCI data? - By doing reconnaissance work through social engineering and or breaking in using software vulnerabilities or e-mails. How can Payment Data be Monetized? - By skimming the card to get the full track of data, and then making another like card. Using the card information in a "Card...

Methods for Stealing Payment card data include: a) Weak Passwords b) Malware c) Physical skimming d) All of the options are correct - ️️d) All of the options are correct The PCI DSS applies to: a) Any entity that stores, processes, or transmits payment card account data b) Service Providers only c) Merchants only d) Merchants and third party processors (TTPs) only - ️️a) Any entity that stores, processes, or transmits payment card account data The PCI DSS applies to: a) Any e...

Narrowly, what is a price? - Answer-Narrowly, price is the amount of money charged for a product or service Broadly, what is a price? - Answer-Broadly, price is the sum of all values that consumers exchange for the benefits of having or using the product or service Price is not just money, think of price as - Answer-sacrifice Example of price - Answer-$88 boots from amazon versus exact same pair at Dillards for $88 as well. The price here is wait-time, trying them on, or convenience. The ...

BBA 499C Exam 2 Study Set With Verified Answers  Which of the following is a risk of a focus strategy? a. Industry-wide competitors use their resources to serve a wider range of customers' needs than the focuser has been serving. b. Focused competitors use their resources to serve a wider range of customer needs. c. Core competencies of a competitor attract a more broadly defined segment. d. Core competencies of a competitor are used to focus on an even more narrowly defined segment, ther...

To sell sweatshirts, jackets, and T-shirts imprinted with ABC University's logo, the Collegiate Sportswear Company pays royalties to the university. What type of business ownership does this situation exemplify? A. General partnership B. Business-format franchise C. Multi-level marketing D. Licensing agreement correct answersD. Licensing agreement Which of the following is an effective strategy for identifying important information while reading: A. Skimming the text instead of ...

ENG1514 Assignment 2 (COMPLETE ANSWERS) 2024 (537280) - DUE 5 June 2024 ;100% TRUSTED workings, explanations and solutions. ......... PART 1: Knowledge-based Questions 1 ‘Attending/Attention’ is one of the six stages in the listening process. In your own words, list three things you would do during this listening process. 3 Marks 2 Mention three purposes for listening. 3 Marks 3 In four sentences, explain in your own words four features that distinguish discriminative listening from comprehe...

the amount of money charged for a product or service. price is the sum of all the values that consumers give up in order to gain the benefits of having or using the product or service correct answersprice Demand oriented approach: setting a high price for a new product to skim revenues layer by layer from those willing to pay the high price. company makes fewer, but more profitable sales. When to use: setting a high price for a new product to "skim" revenues layer by layer from those willin...

MKT-315 FINAL EXAMProfit Equation - correct answer Total Revenue - Total Cost Pricing Strategy: Penetration Pricing - correct answer Low price to increase sales and market share. Pricing Strategy: Skimming Pricing - correct answer Starts out with a high price and slowly lowers it to fit the market. Pricing Strategy: Competition Pricing - correct answer Setting prices nearly equal to competitors. A cable company may start out with a low price to get subscribers. Eventually, price ...

Core Product Benefits - basic level of benefits that the product has to offer to fit into the product category (ex. drill must drill holes) Expected Product Benefits - beyond the core benefits that consumers expect from the product (ex. durability, warranty, reliability, fair price, etc) Augmented Product Benefits - beyond what customer expects & thus beyond what the competition provides (ex. replacing a 30 year old drill, Ford app) Product Features - aspects that are built in to the produ...

intangibility inseparability variability perishability - --Nature and characteristic of a service Product Price Promotion Place - --What are the 4 Kotler's Market Strategies? Intensity of Competitive Rivalry Threat of New Entrants Threat of Substitute Bargaining Power of Customers Bargaining Power of Suppliers - --What are Porter's 5 forces? Conceive Plan Develop Qualify Launch Deliver Retire - --What are the 7 phases of PLC? Conceive PlanDevelop Qualify - --What are the ...