Consumerbehavior Study guides, Study notes & Summaries

Summary of the studybook Consumer Behavior from Zubin Sethna & Jim Blythe (4th edition) Included chapters: 1,2,6, 9, 10, 13,14,15

Consumentengedrag H10 - Zelfstudie

This 48-page file contains a literature list, comprehensive summary of all articles and essential lecture notes (result of days of hard work and is not a mere summary of slides). Majority of the articles are summarised in such way that the MRQ, results and managerial implications are explained. When applicable, some articles are combined with lecture slides. Additional information are given when explaining a complex theory. By studying this file will definitely help you to ace your exam. I have ...

Notes for Economics (EKN110) Chapter 5- Consumer behavior and utility maximization.

Volledige samenvatting van de hoofdstukken 1,3,4,5,6,7,8,10.1,10.2,10.3 en 12

This is a summary of all 14 chapters of the book Consumer Behavior by Hoyer and MacInnis. I summarized the sixth edition of the book.

Extensive summary of the Consumer Behaviour course of the MSc Business Administration - Marketing track. Includes all articles of the six weeks, lecture slides and notes.

Complete samenvatting van alle hoorcolleges (inclusief aantekeningen en voorbeelden).

Summary in Word format of Consumer Behavior, 2016-2017, first semester. ARTICLES ONLY

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