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Industrial Psychology 224 Textbook Summaries of Chapters 8-16
- Summary • 66 pages • 2018
- Available in package deal
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- R80,00
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Industrial Psychology 224 (Consumer Psychology), 
typed summaries from the textbook "Consumer Behaviour: Global & Southern African Perspective" 
by authors Schiffman & Kanuk
For chapters 8-16, needed for the exam

Summaries are VERY neat & thorough!

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Industrial Psychology - Consumer Behaviour
- Summary • 45 pages • 2018
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- R50,00
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These Industrial Psychology notes (45 pages) provide in depth summaries on consumer behavior and attitude formation and change, the Consumer Research Process, marketing strategies, cultural influences on consumers, the Diffusion of Innovativeness Process and consumer decision making.
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Summary Consumer Behaviour and Branding
- Summary • 13 pages • 2019
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- R101,76
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-- grade for exam: 7.3--
Samenvatting "Consumer Behaviour" voor het vak Consumer Behaviour & Branding
Titel boek: Consumer Behaviour: A European Outlook
Auteur: Leon G. Schiffman; Leslie Kanuk; Havard Hansen
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Samenvatting (Summary) Consumer Behaviour and Branding
- Summary • 29 pages • 2019
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- R71,17
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Samenvatting / Summary Consumer Behaviour and Branding. Derde jaar International Businesss and Mangagement Studies, Marketing Specialisatie. Book: Consumer Behaviour; A European Outlook (second edition). Leon G. Schiffman, Leslie Lazar Kanuk, Havard Hansen
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Consumer behaviour, Innovation and Branding
- Summary • 13 pages • 2017
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- R81,36
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English summery, consist of:
* Book 1: Consumer behaviour: A european outlook 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,8,9,10,11,13)
* Book 2: Strategic brand management: A european perspective 2nd Edition (not the whole book; Ch 1,2,3,4,5,7,13)
* Article 1: Cialdini's six principles of influence
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Industrial Psychology (Consumer Behaviour) 224 Exam Summaries
- Package deal • 2 items • 2017
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- R80,00
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Industrial Psychology (Consumer Psychology) 224 Exam Summaries from the textbook "Consumer Behaviour: Global & Southern African Perspective" by Schiffman & Kanuk 
Includes Chapters 1-16 (the entire textbook), needed for the exam

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Summary book Consumer behaviour and branding
- Summary • 34 pages • 2017
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- R71,17
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Hereby I present my summary to the Consumer behavior and branding field, the summary is described in English and contains many large pictures.
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Consumer Behaviour
- Summary • 36 pages • 2017
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- R132,34
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Consumer Behaviour Summary of all chapter
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Summary Buying Behavior and innovation (1ZV20)
- Summary • 41 pages • 2017
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- R81,36
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Summary of chapter 1-4, 7-9, 15 and 16 (exam material)
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Summary Consumer Behaviour & Branding
- Summary • 19 pages • 2017
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- R71,17
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Summary Consumer Behaviour a European Outlook