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Summary Marketing Communications A European Perspective
- Summary • 57 pages • 2021
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- R73,91
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A summary about the course 'Marketing Communications' in the second period of the first year of International Business Communication
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Summery Marketing Communications
- Summary • 162 pages • 2020
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- R137,45
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As told by the professor, 25% of the students fail this exam. Therefore I made a compilation of the slides and notes from the lectures, all the examples and studies included. Most of the questions will be from the content covered in the lectures and only a few of the book.
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Marketing Communications: summary lectures and handbook
- Summary • 129 pages • 2021
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- R139,57
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This summary contains all lecture notes and content of the book 'Marketing Communications: A European Perspective' by P. De Pelsmacker (chapters 1-7 and 13-14). Passed the exam with 18/20. 

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Marketing Communication summary ALL lectures 2021
- Class notes • 28 pages • 2021
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- R137,45
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Marketing Communication summary ALL lectures 2021 for Marketing Management / analytics master
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Summary Compulsory Chapters - Marketing Communication
- Summary • 27 pages • 2020
- Available in package deal
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- R137,45
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This summary contains all information of the mandatory/relevant chapters of the book Marketing Communications: A European Perspective (6th edition), for the course ''Marketing Communication'' at Tilburg University. Note: This summary was created as preparation for the exam in Spring 2020! The chapters included are: 3, 4, 7 and 13.
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Summary Modules and Book Marketing Communication
- Package deal • 2 items • 2021
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- R169,22
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Summary of all the modules discussed in the course Marketing Communication and the book (chapters 3, 4, 7 and 13).
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Marketing Communication
- Summary • 74 pages • 2020
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- R95,09
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Samenvatting van het boek Marketing Communications.
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Voorbeeld plan van aanpak strategisch marketingplan betreden Duitse markt
- Thesis • 24 pages • 2020
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- R158,63
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Voor een Nederlandse transportorganisatie wordt onderzocht hoe de Duitse markt betreden kan worden. Doel: het uitbreiden van de organisatie. Het probleem: het bedrijf heeft geen kennis van Duitsland en haar markt. In dit voorstel wordt omschreven hoe de student onderzoek gaat doen naar de optimale marktstrategie voor toetreding. Onderwerpen: doelgroep analyse, cultuurverschillen, Duitse wet- regelgeving, benchmark analyses, logistieke processen, concurrerend opereren en marketingactiviteiten.
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Summary Communication Theory
- Summary • 35 pages • 2021
- Available in package deal
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- R137,45
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Summary about communication theory, block 2.2 at the Hanze University of Applied Sciences. Also contains lecture notes and a summary of the chapters of the book: 1, 2, 4, 5, 6, 7, 9, 10, 11, 12, 13 and 14
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chapter 3 Marketing Communications
- Summary • 41 pages • 2021
- Available in package deal
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- R116,27
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chapter 3
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