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Summary Modules and Book Marketing Communication

Combined rating
-
Documents
2
Sold
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Total pages
12
Last updated
13-06-2021

Summary of all the modules discussed in the course Marketing Communication and the book (chapters 3, 4, 7 and 13).

Documents in this bundle
2
Product Image
Summary
Summary Modules Marketing Communication
-
-
5
Jun 2021
2020/2021
R119,45
Product Image
Summary
Summary Book Marketing Communication (De Pelsmacker et al., 2018)
-
2
7
Jun 2021
2020/2021
R99,51

Connected book

image
Patrick De Pelsmacker, Maggie Geuens Marketing Communications
  • juli 2017
  • 9781292135762
  • 1

Subjects

  • Marketing communication
  • Summary
  • Samenvatting
  • Advertising clutter
  • Pre-suasion
  • Persuasion
  • Affective persuasion
  • Consumer inferences
  • Social nudges
  • Social influence
  • Media planning
  • Modules
  • Marketing communication
  • Book summary
  • Book
  • Hierarchy-of-effects model
  • Planning
  • Campaign effectiveness
  • Pre-testing
  • Post-testing
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