MNM3702 Marketing Research (MNM3702)

Summary of textbook and study guide

Summarised notes for better understanding and exam preparation

From 2015- 2017 past exams with my suggested answers. Its important to not answer in bullet points. These have not been checked over by a lecturer.

Unisa exam November 2015 includes all questions from that exam and its solutions. Text book used was Marketing Research - Wild, JA & Diggins, CN 2015 - 3rd edition. ISBN 978 148 511 200 6. I have also included a number of flash cards in the bundle which are based on assessment questions from the study guide. Good luck with exams

Unisa exam November 2015 includes all questions from that exam and its solutions. Text book used was Marketing Research - Wild, JA & Diggins, CN 2015 - 3rd edition. ISBN 978 148 511 200 6. I have also included a number of flash cards in the bundle which are based on assessment questions from the study guide. Good luck with exams

Unisa exam November 2015 includes all questions from that exam and its solutions. Text book used was Marketing Research - Wild, JA & Diggins, CN 2015 - 3rd edition. ISBN 978 148 511 200 6. I have also included a number of flash cards in the bundle which are based on assessment questions from the study guide. Good luck with exams

All the lecturer's notes, Study Guide and Textbook combined into one. All numbering according to SG. Including notes on which chapters are only MCQ