Marketing

Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary includes all the chapters covered in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).

!!! The retailmarketing summary is in Dutch !!! Deze bundel bevat samenvattingen voor alle vakken van de eerste periode van de Minor Business Administration: Managing Strategy and Marketing aan de Universiteit van Amsterdam (UvA). De vakken zijn Cultural Industries (alle artikelen), Marketing (volledig boek), en Retail Marketing (volledig boek).

This bundle contains summaries for the courses Marketing and Cultural Industries at the Universiteit van Amsterdam. Both summaries are in English. The Cultural Industries summary contains ALL ARTICLES required for the final exam. The Marketing book summary summarises the entire book, with all chapters required for both the midterm AND the endterm.