Marketing

Elaborate overview of all notes of the pre-recorded lectures of the course Marketing for the study International Business Administration at the University of Twente. Contains all lectures of the entire module. Can also be used for studies in other universities that receive equivalent lessons.

Elaborate summary of the book Foundations of Marketing 5th edition. Can be used for the course Marketing for the second year (first module, called module 5) of the program International Business Administration at the University of Twente. Contains chapters 1, 3 (excluding buying decision-making process (B2B), 5 (excluding organizational segmentation criteria), 6 to 8, 9 (excluding personal selling and sales management) en 10 to 11. Can also be used for other studies at other universities with ...

Essentials of Marketing. ISBN 978-0-19-964650-0

Summary of the book Strategy, Marketing & Economics, which is a custom-made book compiled by J.Kraaijenbrink, K.Zalewska-Kurek, G.J.Hospers, E.Constantinides & R.Loohuis. The summary consists of the following chapters: 1,2,3,4,5,6,7,8,9,10,11,12 of the Marketing part. Originally, the summary was written for the subject "Marketing" of the SME-module, University of Twente.

Samenvatting van het hele boek Marketing Communication

Summary Principles & Practice of Marketing - Jobber & Chadwick