Marketing Management

Doel van de Oefentoets: Deze oefentoets is ontworpen om studenten te helpen hun begrip van de concepten en principes van consumentengedrag zoals uiteengezet in het boek "Consumer Behavior" van Wayne Hoyer te evalueren en te versterken. Het dient als een effectieve studietool om de kennis van de lezers te testen en te verbeteren voordat ze formele beoordelingen of examens ondergaan. Deze oefentoets biedt een kans om te oefenen met de belangrijkste onderwerpen en toepassingen die in het boek wo...

summary of the book of marketing management

This is a summary of 11 chapters of the Strategic Marketing Management book by Alexander Chernev. I summarised the text of the book and concluded some images to make things more clear. The summary is short, mostly with bulletpoints so that it is organised. The bulletpoints are explained with enough details of the book! Hopefully this will help you studying! Goodluck!! - Don't forget to leave a review :)

Complete marketing management summary and lecture notes from the course given at Tilburg University.

Summary of both lecture and book content of marketing management eyar 2019-2020

Summary for the subject marketing management, IBA year 1. Summary of the chapters 9-12, 14 and 16.

comprehensive summary of the course marketing management based on the book ISBN: 9781292146508 Title: 'Marketing, An Introduction', Global Edition Author: Armstrong, G and Philip Kotler Publisher: Pearson Harlow, England Edition: 13

Marketing management for IBA chapter 1-3 extensive summary

Summary of the course Marketing Management for IBA given at Tilburg University. The summary covers all relevant information you need to know for your exam.