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Consument en Marketing

Tilburg University (UVT)

Here are the best resources to pass Consument en Marketing. Find Consument en Marketing study guides, notes, assignments, and much more.

Popular textbooks · Show all (10) Hide

Consumer Behavior

Consumer Behavior

Michael G. Solomon

19 documents

Consumer Behaviour

Consumer Behaviour

Isabelle Szmigin, Maria Piacentini

16 documents

All books 10 Hide

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College aantekeningen/samenvatting Consument en Marketing (323623-B-6) College aantekeningen/samenvatting Consument en Marketing (323623-B-6) Popular

  • College aantekeningen/samenvatting Consument en Marketing (323623-B-6)

  • Class notes • 16 pages • 2023
  • Dit is een uitgebreide samenvatting van alle colleges van het vak Consument en Marketing voor de studies Bedrijfseconomie en Economie & Bedrijfseconomie. Alle stof voor de eindtoets staat er in.
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  • R122,21
  • 6x sold
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Summary of Consumer and Marketing 2023/2024 semester 2 chapters 1 to 12 (book)

  • Summary of Consumer and Marketing 2023/2024 semester 2 chapters 1 to 12 (book)

  • Summary • 63 pages • 2024
  • This document contains as brief a summary as possible of chapters 1 through 12 of the mandatory book: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters (2024) Consumer Behavior, 8th edition, Cengage, ISBN 9780357990346 (MindTap) The summary includes information from the book only. All keywords are listed and italicized.
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  • R333,77
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Summary between test 2 consumer and marketing Summary between test 2 consumer and marketing

  • Summary between test 2 consumer and marketing

  • Summary • 35 pages • 2024
  • It is a summary of the book consumer behavior chapters 7 to 13, which is the material for intermediate test 2 of consumer and behavior. A glossary is attached at the back.
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  • R141,18
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Samenvatting Consument en Marketing 2024 - Consumer Behavior Cengage 8th edition Samenvatting Consument en Marketing 2024 - Consumer Behavior Cengage 8th edition

  • Samenvatting Consument en Marketing 2024 - Consumer Behavior Cengage 8th edition

  • Summary • 30 pages • 2024
  • Summary of chapters 1 to 6 of the following (mandatory) book: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters (2024) Consumer Behavior, 8th edition, Cengage, ISBN 9780357990346 (MindTap) The summary only includes information from the book and not from the lectures themselves.
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  • R151,79
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Voordeelbundel met samenvattingen Consumer Behavior, IBSN: 9780357721292. Consument en Marketing (323623-B-6), Hoofdstuk 1 t/m 3

  • Voordeelbundel met samenvattingen Consumer Behavior, IBSN: 9780357721292. Consument en Marketing (323623-B-6), Hoofdstuk 1 t/m 3

  • Package deal • 3 items • 2024
  • Samenvattingen voor het vak Consument en Marketing (323623-B-6). Het bevat de hoofdstukken 1 t/m 3 uit het boek Consumer Behavior 8th edition. Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters (2024). ISBN: 9780357721292.
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  • R214,01
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Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 2. Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 2.

  • Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 2.

  • Summary • 12 pages • 2024
  • Available in package deal
    • Summary for the Consumer and Marketing course (323623-B-6). It includes chapter 2 of the Consumer Behavior 8th edition book. Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters (2024). ISBN: 9780357721292.
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  • R99,76
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Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 1. Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 1.

  • Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 1.

  • Summary • 14 pages • 2024
  • Available in package deal
    • Summary for the Consumer and Marketing course (323623-B-6). It includes chapter 1 of the Consumer Behavior 8th edition book. Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters (2024). ISBN: 9780357721292.
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  • R99,76
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Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 3. Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 3.

  • Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 3.

  • Summary • 8 pages • 2024
  • Available in package deal
    • Summary for the Consumer and Marketing course (323623-B-6). It includes chapter 3 of the Consumer Behavior 8th edition book. Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters (2024). ISBN: 9780357721292.
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  • R99,76
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Consument en marketing Topic Attitude, tentamen (323623-B-6)

  • Consument en marketing Topic Attitude, tentamen (323623-B-6)

  • Class notes • 12 pages • 2023
  • Specifieke samenvatting over het onderwerp attitude van het tentamenvak Consument & Marketing.
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  • R67,12
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Uitgebreide college aantekeningen Consument en Marketing (323623-B-6)

  • Uitgebreide college aantekeningen Consument en Marketing (323623-B-6)

  • Class notes • 65 pages • 2023
  • Diepgaande inzichten in consumentattitudes en besluitvorming: het samenspel van cognitieve en affectieve factoren in marketingstrategieën. Ontdek hoe multi-attribute en additievve verschilmodellen, cognitieve en affectieve processen, en besluitvormingsregels zoals de disjunctieve regel de marketingwereld vormgeven. Verken ook psychologische aspecten zoals risico-aversie, cognitieve bias en valkuilen zoals de sunk cost fallacy en mental accounting, die keuzes en reflectie van consumenten sturen.
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  • R112,01
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Consumer Behaviour Exam Questions, ISBN: 9780198862567 Consumer and Marketing (323623-B-6), Midterm 1 and 2, Chapters 1 to 12. Consumer Behaviour Exam Questions, ISBN: 9780198862567 Consumer and Marketing (323623-B-6), Midterm 1 and 2, Chapters 1 to 12.

  • Consumer Behaviour Exam Questions, ISBN: 9780198862567 Consumer and Marketing (323623-B-6), Midterm 1 and 2, Chapters 1 to 12.

  • Exam (elaborations) • 71 pages • 2023
  • Exam questions listed per chapter for the first and second midterms of Consumer and Marketing. It includes practice questions from chapters 1 to 12 of the book Consumer Behaviour 3rd Edition Isabelle Szmigin and Maria Piacentini. ISBN: 9780198862567.
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  • R132,20
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