Social Psychology & Consumer behavior

Technische Universiteit Eindhoven (TUE)

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Summary Consumer Behavior & Marketing Strategy (H 1 t/m 13) plus begrippenlijst Summary Consumer Behavior & Marketing Strategy (H 1 t/m 13) plus begrippenlijst
  • Summary Consumer Behavior & Marketing Strategy (H 1 t/m 13) plus begrippenlijst

  • Summary • 56 pages • 2016
  • A detailed summary of chapter 1 to 13 min Chapter 4 of the book Consumer Behavior and Marketing Strategy (J. Paul Peter and Jerry C. Olson). This summary includes glossaries per section, further there clearly explained in the text which means the concept.
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