Marketing

Lecture notes including screenshots form book/slides

Nederlandstalige samenvatting van het artikel 'Understanding Customer Experience Throughout the Customer Journey' van Katherin N. Lemon & Peter C. Verhoef

This document contains a summary of all the lectures presesented in the course marketing. A very handy document containing the relevant information provided in all lectures in one simplified overview, complete with some elaboration on the topics and graphical representation where necessary.

These are notes of each lecture in the course Marketing

This trial exam consist of 32 MC questions equally spread over all the 10 lectures and 24 chapter of the book you needed to learn. It can provide you with a fast check if you learned enough for the exam. All the answers and the explanation of the answers and theory are in there and the place where you can find the answer. Do not buy on sunday.

This trial exam consist of 32 MC questions equally spread over all the 10 lectures and 24 chapter of the book you needed to learn. It can provide you with a fast check if you learned enough for the exam. All the answers and the explanation of the answers and theory are in there and the place where you can find the answer. Do not buy on sunday.

This trial exam consist of 32 MC questions equally spread over all the 10 lectures and 24 chapter of the book you needed to learn. It can provide you with a fast check if you learned enough for the exam. All the answers and the explanation of the answers and theory are in there and the place where you can find the answer. Exam is in English. Do not buy on sunday.